A tutorial lead by Aprimo Vice President Marc Schroeder at the Retail Week Conference 14/15 March
London, UK, 12 March 2012 – Marc Schroeder, VP of B2C Solutions Marketing for Aprimo®, a global leader in cloud-based integrated marketing software, will speak at the Retail Week Conference taking place on 14 and 15 March in London. The Retail Week Conference is the biggest and most prestigious event for the retail sector featuring the most expert speakers and visionary leaders sharing their perspective on the key issues facing retailers today. Schroeder’s vendor tutorial titled “Integrate Your Marketing to Accelerate and Improve Results,” will take place in the Fringe Theatre within the Networking Village at 1.15PM on 14 March.
“Marketers in the retail industry are facing a very dynamic marketing environment; competition is growing, customers are controlling their own experiences, customer touch points are exploding, and the demand to show accountability and ROI is at an all-time high.” says Schroeder. “Speaking at the Retail Week Conference is a fantastic opportunity to show delegates how leading edge retailers have been attacking these problems head on with Integrated Marketing Management (IMM) solutions enabling them to deliver seamless multi-channel experiences that optimise customer interactions in real time.”
Schroeder adds: “The Retail Week Conference is also a great chance to highlight our new offer management solution Aprimo® Real Time Interaction Manager (ARTIM). A new addition to Aprimo’s Integrated Marketing Management Solutions, ARTIM is an inbound marketing solution that analyses customer interactions in real time to present the best offer to every customer.” Offers are centrally managed in a content repository and delivered on demand across all touchpoints, including the web, call centres and retail points-of-sale.
ARTIM key features include:
• Easy to use interface that enables quick creation and deployment of highly-targeted offers to any customer or agent-facing application
• Self-learning analytics that provide a continuous feedback loop across all marketing channels to ensure increasingly intelligent interactions in the future
• Strategy manager that analyses available customer offers, including cross-sell/up-sell, retention strategies, loyalty messages and service-related messages to define the best offer in real time
• A flexible, open architecture that easily integrates with multiple business environments
• The ability to perform hundreds of thousands of intelligent interactions per hour
Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, Aprimo® Relationship Manager, and Aprimo® Real Time Interaction Manager, marketers can integrate their organisations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)20 75353 700 or visit www.aprimo.com.
Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.
Aprimo clients include: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).
PR Consultant, Cyance
+44 (0)777 6134 589
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
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