Record numbers of smokers are switching to electronic cigarettes to avoid damaging their health, according to a major survey by the UK’s leading brand E-Lites.
The results, announced to tie in with National No Smoking Day (14th March), show that health concerns are the top reason for smokers increasingly swapping their tobacco cigarettes for the smoke-free electronic alternative.
Of the 500 E-Lites buyers surveyed, 69% said they first tried the products for health reasons. Additionally 34% said a primary motivation for switching was to save money, while 19% cited the ability to smoke in public as the key factor and 16% pointed to the absence of nasty smells.
Asked to pinpoint the ongoing appeal of E-Lites, the impact on health was cited by 73% of the respondents, closely followed by money savings at 44% and the ability to smoke in public places where tobacco cigarettes are banned (43%).
Sales of E-Lites have reached record levels in the early part of this year, on the back of a four-fold increase in 2011.
E-Lites contain a nicotine solution that users inhale as a vapour, recreating the satisfaction of a traditional cigarette but without tobacco, tar and other toxins. Successive studies have shown these products to virtually eradicate the harm caused by smoking.
An additional advantage is that E-Lites are significantly cheaper than cigarettes, offering a typical 20-a-day smoking a saving of around £162 per month, for example. Furthermore, the products are legally unrestricted for use almost anywhere, since they produce no smoke, no nasty smells and present no passive smoking issues.
E-Lites founder and director Adrian Everett said: “These survey results make great news on a day when we all pause to think about ways of helping people avoid the damaging affects of smoking. Our products have introduced a new ‘harm reduction’ option for smokers who, instead of smoking, are now ‘vaping’ instead. And they are doing so in greater numbers than ever before.
“We knew there had to be an alternative option for smokers who were unable or unwilling to give up completely. Five years after we founded E-Lites, having invested heavily to develop a high quality and rigorously safe product, this survey proves that many smokers agree with us.”
The survey results are based on an online questionnaire answered by 500 UK-based E-Lites customers. Of all respondents, 60% were men and 40% women. These fell into a range of age groups – 26-30 (6.9%); 31-35 (9.7%); 36-40 (12.6%); 41-45 (15.4%); 46-50 (15%); 50-60 (23.7%) and over-60 (11.9%).
E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.
These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.
E-Lites have attracted the interest of numerous celebrities. Musicians and singers at the 2010 Royal Variety Performance were introduced to E-Lites, with members of N’Dubz, Take That, Jamie Cullum and Russell Watson among the stars fascinated by the product. E-Lites were also included in backstage goodie-bags at the Brit Awards 2011.
One of the directors of E-Lites, Michael Ryan is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk
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