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SAMI Consulting Launches ‘Here Be Dragons’ – A Practical Journey of Organisational Renewal

NEWBURY, England – 15th March 2012 – Future thinking, strategy and scenario planning experts SAMI Consulting today announced the release of Here be Dragons, a handbook aimed at senior managers facing the challenges of long-term survival coupled with short-term fire-fighting in today’s complex operating environment. The book provides a compelling narrative as to how and why European manufacturing organisations must embark on a continual Cycle of Renewal.

The book is launched at a time when European governments’ growth strategies are banking on manufacturers empowering an export-led economic recovery, and the authors believe that unless business leaders recognise the need for renewal, the pressures from emerging competitors will leave Europe in the potential manufacturing wilderness.

Said co-author and SAMI Consulting CEO Gill Ringland, “After we launched our Cycle of Renewal in 2010 we saw a consistent demand in feedback from readers, especially from the manufacturing sector who have seen their industry attacked from many angles; new competition from emerging economy competitors and the recent slowdown in the European economies. They recognise the need for, and benefits of, the Cycle of Renewal but wanted to know how it worked on the ground. “Give us practical examples of how we can implement it in OUR organisation” was a recurring refrain.”

In the first half of the book, entitled “The voyage of FutureParts”, readers follow the story of fictional mid-size automotive manufacturing company, FutureParts Vehicle Supplies Ltd, and some of its senior leadership who want to discover how to turn FutureParts from a solid but, frankly, complacent business whose manufacturing practices are based in the 20th century, into a dynamic, forward-thinking company with the ability to deal with the challenging market conditions. The story tracks the company’s sometimes painful progress of discovery, and the tools chosen and applied to achieve the transformation.

“Rather than provide a long list of case studies where the methodology has proven successful, we [the authors] decided to pool our own experiences in real business situations and create a single narrative, a story to demonstrate and describe a typical Cycle of Renewal journey, using realistic time scales, budget issues, characters, Board objections etc. The reader can immerse themselves in this fictional organisation and explore the Cycle of Renewal in action, which makes its impact more accessible to the widest possible audience.” continued Ringland.

The second half of the book, the Pilot’s Guide, provides the reader with an in-depth guide to how the actual tools and methodology work, each chapter matching a part of the fictional narrative. Each half of the book can stand alone, but each is complemented by the other. As Ringland comments, “The narrative device is very powerful – everyone loves a good story and can empathise with the problems the characters encounter. But we also wanted to provide a clear, concise reference tool for senior managers needing to dip into a particular aspect of renewal. Hence the book-of-two-halves approach.”

“In a world that becomes ever more complicated, with a Euro Zone in crisis, the Arab Spring creating new open democracies, the United States pushing their economy to the brink of default, and with tiger Asian economies showing no sign of allowing western companies to catch up, the management of any Western organisation has to embark on the Cycle of Renewal simply to survive,” said Ringland. “Our previous book, Beyond Crisis was described as the manual to change the front wheel of a bicycle whilst it’s still moving. Here be Dragons equips the bicycle rider with the insight to not only change the front wheel, but renew the entire bicycle while sailing into an uncertain future.”

Estelle Clark, Group Business Assurance Director, Lloyd’s Register said of Here be Dragons, “Medieval cartographers used the phrase “here be dragons” when referring to unknown territories – the area outside of the recognised and understood world. We may nowadays understand our geographical boundaries perfectly, but we find ourselves in circumstances where we increasingly realise that we no longer understand, and are not in control of, our economic, political, sociological or technological situation. So what to do? Luckily, along comes messrs Ringland and Lustig, in the guise of St. George, giving us help to make sense of this all. Through story and toolbox they slay the dragon and stop us all from having to feed it to our children!”

Here be Dragons is published by Choir Press and is available today via (

Notes to the Editor:

Here be Dragons, Choir Press 2012, co-authors Gill Ringland, Patricia Lustig, Rob Phaal with Martin Duckworth and Chris Yapp. ISBN 978-0-95622190-5-3.

Beyond Crisis, Wiley 2010, co-authors Gill Ringland, Patricia Lustig and Dr Oliver Sparrow. ISBN 978-0-470-68577-8.

About SAMI Consulting

For over 20 years SAMI Consulting has been helping organisations make robust decisions in uncertain times. Known as the home of scenario planning, they provide consulting, education and training, and research, to support robust decisions in uncertain times. SAMI understand the barriers to managing in uncertain times and help clients overcome them and carry through their decisions whilst sharpening their competitive advantage. SAMI understands political, international and regulatory risk, economic uncertainty, social and cultural change, and the opportunities of technology for its clients.

Media Contact: Annmarie Gabriel
Tel: 07765 255560

This press release was distributed by ResponseSource Press Release Wire on behalf of SAMI Consulting in the following categories: Business & Finance, Manufacturing, Engineering & Energy, Transport & Logistics, for more information visit