How one company actually REWARDS customers for paying by credit card
Ryanair started it. Now everyone is at it. Even the DVLA! Surcharging customers for the privilege of paying online using a credit card has become all too common… and all too unpopular!
However, in spite of all the sharks in the water, one company is bravely swimming against the tide. Far from slapping on a surcharge for payment online, Door-Stop International, the leading composite door manufacturer, actually rewards its installer customers for using their credit cards - offering a £20 discount on every single door ordered through www.door-stop.co.uk.
“Customers should be rewarded for paying – not penalised!” explains Door Stop’s MD, Nick Dutton. “In my view, taking payment online cuts down on administration and means money in the bank. It’s convenient for my customers and a big benefit to my business. You have to be really greedy to charge people for paying you – it’s wrong and it’s bad business!”
Credit card surcharges have become so unpopular that following a super-complaint by Which? the Government looks set to flex its legislative biceps and impose new regulations. However these rules are not expected to come into force until 2014. In the meantime Door-Stop is leading the charge – pioneering the use of credit cards in B2B transactions and rewarding payments that others continue to penalise. The more customers buy the more they are rewarded.
Visit www.door-stop.co.uk to find out more about Door-Stop.
Issued on behalf of: Door-Stop International Ltd, Common Road, Hut Waite, Sutton-in-Ashfield, Nottinghamshire NG17 2JL Website: www.door-stop.co.uk Tel: 01623 446336
Press enquiries to: David Mclean, MRA Marketing, 15 Market Street, Wotton-under-Edge, GL12 7AE Tel: 01453 521621 Email: firstname.lastname@example.org
Established in 2008, Nottingham-based Door-Stop manufactures more than 1,000 trade composite doors a week, delivering them on its own transport to installers all over the UK. More than 90% of Door-Stop’s sales are made via its unique online ordering system on www.door-stop.co.uk. Installers can order online in under a minute, and doors are delivered nationwide in 3 days.
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