Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Analyst Firm To Examine How Cloud Is Driving IT Transformation; Offers a Big Data Survival Guide; and Help Unravelling EU Data Protection

London – March 15, 2012 –  451 Research, a global research and data company focused on the business of enterprise IT innovation, today revealed its latest thinking about how cloud computing is driving IT business transformation as it sheds its punk roots and evolves into a ‘new wave’ of enterprise IT.

“In 1977, The Sex Pistols went to number one and were honoured as ‘Young Businessmen of the Year’ by Investors Review. At this point punk went mainstream, becoming the ‘new wave’.  In this diamond jubilee year the upstarts of the cloud and hosting sector are now discussed in board rooms and are positioned as the catalyst for business IT transformation,” said William Fellows, Vice President at 451 Research.

This theme, along with big data, energy efficiency and data protection will be debated at 451 Research’s fifth annual Hosting and Cloud Transformation Summit (HCTS) Europe, taking place at the Hotel Russell, London on April 2nd  and 3rd, 2012.

In addition to a roster of 451 Research analysts, speakers and panelists include:
Andrew Hatton, Head of Information Systems, Greenpeace
Roger Saint, Head of Strategic Cloud, Metropolitan Police Service (MPS)
Conor Ward, partner at Hogan Lovells International LLP and chair of the Cloud Industry Legal Forum
Rupert Brown, Lead Architect - CTO Office, UBS
John Beaver, Strategic Infrastructure Manager, IT Strategy & Policy, BBC
Ian McDonald, Head of Infrastructure and Cloud, News International
Lavinia Morris, Head of IT Operations, Friends First Group
Tim Jones, CIO, Trader Media Group
David Green, Senior Product Manager, Virgin Media Business
Alex Farquhar, Senior Developer Forward Group/Uswitch
Nilan Peiris, Chief Marketing Technology Officer, Holiday Extras

Reflecting the latest market analyses, the summit will examine how cloud is now delivering benefits for all audiences – end users, suppliers, datacentre operators and investors. For end users HCTS means ’here comes the sun,’ as cloud is clearing the way towards brighter and more successful IT futures driven, for example, by the consumerisation of IT. For cloud providers and datacentre operators the opportunities are now raining down, with meaningful revenue across all sectors.

The HCTS programme will examine the sun and the rain from end user and supplier perspectives providing market sizing and forecasting from a variety of 451 Research services:

· TheInfoPro - Widely known as the "The Voice of the Customer", 451 Research’s TheInfoPro service offers real-world industry perspectives by harnessing the collective knowledge and insights of IT organisations worldwide. Ken Male of TheInfoPro will join IT executives to discuss the rate of transition to the cloud as TheInfoPro’s latest findings show that 55% of enterprises are in the adoption stage.

· ChangeWave Research – ChangeWave Research quantifies change in corporate procurement, telecom trends, and consumer spending/electronics trends.  Paul Carton, Ph.D. will unveil ChangeWave’s latest predictions about spending on corporate IT and cloud services based on surveys of ChangeWave’s panel of thousands of corporate end users.

· Market Monitor – The latest vendor landscape segmentation and sizing for cloud and desktop virtualisation will be provided in presentations throughout the event.

Summit attendees will be offered a ten point big data ‘Survival Guide’ as Matt Aslett, Research Manager, Data Management and Analytics explains that while big data promises to revolutionise the data management sector it has significant implications for the wider IT industry. He’ll use real world case studies to explains the importance of ‘big data’ - what it is, what it isn’t and why anyone should care.

Another panel, HCTS: Data Sans Frontières, will examine the confused state of data protection in the EU. While the region's consumers are only too happy to reveal all on Facebook, its legislators seem determined to shackle data. The European Commission is overhauling its Data Protection Directive in light of cloud computing but does it go far enough? At the same time the Patriot Act has become a geo-political competitive marketing device, giving rise to jurisdiction shopping strategies as suppliers say they can ring-fence data.

Through its involvement with the European Commission (EC), 451 Research will also provide delegates with insight into key technology areas the EC is investing in R&D and the benefits for getting involved. A panel will explore, through pragmatic examples, how EC investments are positively impacting EU economy and technology, and will highlight the key innovations of the CoolEmAll, Optimis and BonFIRE projects 451 Research is participating in.

Mark Acton, Director of the Uptime Institute Network EMEA, will lead a roundtable discussion on management and operations essentials for non-tier classified datacentres. This will cover strategies to reduce downtime, better allocate resources, standardise across organisation datacentres, and create an environment to realise opportunities for energy efficiencies.

HCTS is targeted at CIOs and technology officers across the media, finance, telecom, gaming and retail sectors, as well as hosting, MSP and cloud computing providers, and datacentre owners and operators. There will also be a number of technology vendors involved in monitoring, security, virtualisation and storage, as well as investment bankers and equity investors.

About The 451 Group

451 Research, a division of The 451 Group and a leading global analyst and data company, is focused on the business of enterprise IT innovation.  It was established in 2000 and now has offices in London, Dubai, Singapore, San Paulo, New York, San Francisco, Washington DC, Boston, Seattle and Denver providing research services, datacentre facilities construction certification and direct engagement with technology-industry investors.

The 451 Group was the first analyst firm to establish a dedicated cloud computing practice in 2008 and was also the first firm to publish a free 'codex' to understand cloud computing in 2009. The 451 Cloud Codex emerged from a long series of discussions, arguments and impassioned pleas, with no effort made to please the largest number of people possible. This document is considered to be essential reading for anyone in the cloud industry. A reference to aid in understanding the cloud, the Cloud Codex identifies seven attributes that constitute a true cloud environment and provides a range of reference models and building blocks that show how to build such an environment.

For more information, interviews and photos, please contact:

Rachel Postlethwaite
+44 7949 883636

This press release was distributed by ResponseSource Press Release Wire on behalf of Breakaway Communications in the following categories: Business & Finance, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit