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The world’s longest-running photography magazine celebrates over 100,000 downloads of its iPad edition

British Journal of Photography has increased its readership over 12 times with the launch of its bespoke iPad app. Reaching out to a global audience for the first time in its 162-year history, the app has now been downloaded over 100,000 times - a figure which dwarfs the 8000 readers of its niche print edition, which was first published in 1854.

The first paid for edition of BJP’s app hit the Apple Newsstand in December last year and reached the number 1 spot as the highest-grossing app in the UK Photo & Video category in iTunes in less than 24 hours. It has now also hit the top 10 Newsstand apps in the US.

The tailor-made app has also met with critical success, included on the List of Best European Magazine & Newspaper Apps* alongside titles such as Wired, Mail Online, Metro Tablet Edition and Bild. In December, Apple highlighted the app as “New & Noteworthy” within the App Store in iTunes.

Issue 3 (Spring 2012), available from today, is an all-star affair, featuring interviews with some of contemporary photography's biggest stars - including Roger Ballen, South Africa's most idiosyncratic shooter, who talks through his journey from documentary to staged photography plus his latest project, a pop video for South Afrikan rap-rave group Die Antwoord. Also featured are Boris Mikhailov, Paolo Roversi, Lise Sarfati, Steve Pyke and Martin Parr.

The BJP app uses the Mag+ platform and also provides an in-depth analysis of the latest visual trends, spotlights on new talent and reviews of the latest technology. Maximising the iPad’s video capabilities, it incorporates unrivalled coverage of the emerging HDSLR video market, bringing together the best from stills photography and motion technology.
Up-to-the-minute live news from BJP-Online is also accessible at the click of a button, and users can share articles via email and social media.

Publishing director Marc Hartog states: "Our app has exceeded our wildest expectations , hitting over 100,000 downloads already and growing fast, which is more than twelve times our print readership, the iPad and newsstand present us with an opportunity to deliver our content to a global audience in an environment which we believe readers will see real value in. We had faith that people would pay a premium price for premium digital content delivered in an interactive and immersive environment, and this has paid off with several thousand subscriptions for our iPad edition in just the first few months of launch.”

Issue #3 of the BJP app can be downloaded now through iTunes for £6.99/€7.99/$9.99. A 50 page preview is also available to download free.
A six-month subscription is also available at the launch offer price of £9.99/€10.99/$13.99.

For more information, video previews and download details, visit

Images available upon request.


Notes to editors:

* McPheters & Company included BJP’s app in the iMonitor list of Best European Magazine & Newspaper Apps. The company’s iMonitor provides detailed evaluation and global tracking of around 3700 apps that are related to magazines and newspapers. McPheters & Company is an independent media research company, providing analysis to media owners, advertisers, and ad agencies. In June of 2010, McPheters & Company launched iMonitor to provide global monitoring and detailed evaluations of products delivered via the iPad and other tablet devices.

About British Journal of Photography

British Journal of Photography is published by Incisive Financial Publishing Limited as a premium quality monthly magazine, available across the UK and select cities in Europe, North America, the Far East and Australasia. Established in 1854, it is the world’s longest-running and influential photography magazine, defining the future of photographic journalism. It was one of the first photography magazines to launch online, starting in 1997, now reaching more than 100,000 unique visitors per month.

About the App Team

The team responsible for the design and production of the BJP app are now available for full service digital contract publishing, using the Mag+ platform. For more details please contact Mick Moore on:

About Incisive Media

Incisive Media is a leading global provider of specialist business news and information, in print, in person and online. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media's market-leading brands include Accountancy Age, Computeractive, Investment Week, Legal Week, Post, Risk and Visit

About Mag+

Mag+ ( is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+. It supports dozens of titles in the Apple Newsstand and also has titles on the Android platforms. With its streamlined production system, powerful backend and feature-rich app framework, Mag+ is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices. Built by the R&D task force of global publishing powerhouse Bonnier Magazine Group, Mag+ was spun out into its own company, Moving Media+, in 2011.

For more information, please contact:

Rahila Ehsan on or 020 7316 9180

This press release was distributed by ResponseSource Press Release Wire on behalf of Incisive Media (New London House) in the following categories: Entertainment & Arts, Consumer Technology, Media & Marketing, for more information visit