Games publishers to shun Facebook and build their own social platforms
Owning customer relationships becomes increasingly vital: Vindicia to tell the Guardian Changing Media Summit
LONDON, 19 March 2012 – The future of social gaming lies in publishers turning away from Facebook to build their own social platforms, according to digital marketing and billing specialists Vindicia www.vindicia.com.
Increasingly, social game publishers will take a leaf from the book of children’s games such as Moshi Monsters, Bin Weevils and PopTropica – all of which are experiencing uninterrupted growth – to own and manage their relationships with customers.
So, too, will games publishers seize the opportunity to take their customer relationships offline and create further engagement. The recent partnership between MMO Tomb Raider and Geocaching.com is a great example – Tomb Raider players will now have access to some 67,000 geocaches throughout the UK.
Vindicia’s roster of gaming clients includes Activision Blizzard, Trion Worlds, Cryptic, Major League Gaming, Magmic, Moshi Monsters, PopTropica, and Bin Weevils.
Guardian Changing Media Summit speakers
These are some of the insights Vindicia’s chief marketing officer Sanjay Sarathy will share with peers at the Guardian’s Changing Media Summit in London this week (21-22 March). Sarathy joins Guardian games guru Keith Stuart and panellists from Ubisoft and Microsoft Xbox, in debating gaming’s future.
And where games have gone, music and print are set to follow. Participating in the conference’s opening panel session “The New Economics of Content” Vindicia’s CEO Gene Hoffman joins senior executives from The Economist, Facebook and Yahoo. He’ll share Vindicia’s experience of digital disruption in a world where ‘everything that can be digitised will be’.
Vindicia’s insights are drawn from work with clients (and over US$4 billion annually in revenues managed on their behalf) including Encyclopaedia Britannica, Bloomberg, Turner, Next Issue Media, Boxee, Vimeo, and many others.
For more information or to meet with Sanjay Sarathy or Gene Hoffman, please contact Nancy Prendergast firstname.lastname@example.org or Lise Colyer email@example.com at Tannissan Mae Communications on +44 (0) 20 7243 4440.
Vindicia is the leader in marketing and selling automation for the digital economy, managing 120 million customer accounts on behalf of its clients. Over the past 12 months, Vindicia managed US$4 billion in global revenues for clients through its CashBox solution. Its integrated marketing capabilities generated nearly US$75 million in annual incremental revenue. Clients include Pearson, Bloomberg, Encyclopaedia Britannica, Next Issue Media, Mind Candy, Vimeo, Boxee, Activision Blizzard, Groundspeak, and Trion. To learn more, please visit www.vindicia.com
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