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- Multivariate testing set to find winning formula for Brittany Ferries online -

London, UK – 20 March 2012: Leading ferry and tour operator Brittany Ferries has partnered with Maxymiser, the global expert in multivariate testing, personalisation and optimisation solutions, to increase clickthroughs to booking pages and boost online conversions.

Brittany Ferries will use Maxymiser’s MaxTEST™ to run a multivariate testing programme across its UK website, to determine the winning design and usability combinations that have the most positive impact on bookings, bounce rates and engagement throughout the site.

Maxymiser’s ability to provide a clear roadmap and a comprehensive testing approach, were key in Brittany Ferries’ decision to move to a new testing partner. The ferry and tour operator was also impressed with the in-depth reporting and metrics that track activity at every stage of the online booking process.

Matthew Randle, Internet Services Manager at Brittany Ferries, comments: “Maxymiser offers the expertise and consultancy-led approach that we need to take our multivariate testing programme to the next level of maturity. Maxymiser takes care of all the strategic planning, set-up, testing and analysis, freeing up our website and marketing team to act on the insights delivered.”

Maxymiser will use its unique OneTouch™ Network to allow testing to run continuously across the Brittany Ferries UK website, through a one-time change using a single line of code, eliminating labour-intensive website updates and resulting in a much faster return on investment for Brittany Ferries.

Randle adds: “Maxymiser will transform our approach to testing, simplifying the process for our teams, but delivering the metrics and insights we need to optimise the effectiveness of our website. Maxymiser will play a critical role in our web strategy, ensuring decisions are made based on the actual experience being delivered, to significantly increase conversions.”

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For further information, please contact:
Fiona Kay/ Max Tatton-Brown
EML Wildfire
T: 020 8408 8000

About Maxymiser

Maxymiser is the global expert in multivariate testing, personalisation and optimisation solutions. Brands such as ASDA, Homebase, Kwik Fit Insurance and Virgin Media use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalisation into a single platform that empowers marketers to launch comprehensive optimisation campaigns on-the-fly without the need for IT resources.

This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalised experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company's conversion management solutions and reporting infrastructure are recognised by leading industry analysts as best-in-class.

About Brittany Ferries

A car ferry service operating from ten ports, linking four countries: UK – France, UK – Spain and Republic of Ireland – France. Brittany Ferries is the market leader on the western Channel, and a leading supplier of ferry-inclusive motoring holidays to France and Spain. Further can be found by visiting:

This press release was distributed by ResponseSource Press Release Wire on behalf of Wildfire in the following categories: Leisure & Hobbies, Travel, Media & Marketing, Computing & Telecoms, Transport & Logistics, for more information visit