“Once I had used the SugarCRM free trial, I could see no benefit in staying with Salesforce,”
SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced that it is making waves in the digital marketing world, as two top UK agencies abandon their use of Salesforce and Microsoft Dynamics in favour of SugarCRM. Koozai, a multi-award winning digital marketing agency and GForces, the country’s leading web management company for car dealerships, have incorporated SugarCRM’s solution to reduce production costs, track customer interactions, boost business sales and retain acquired customers.
“SugarCRM makes it possible for businesses to achieve affordable, flexible and cost-saving customer management,” says Tom Schuster, VP and General Manager of SugarCRM Europe. “For digital marketing agencies, our mobile capabilities are particularly appealing because they allow users to adapt swiftly to new social media innovations.”
Since implementing SugarCRM, Koozai has successfully achieved a 96% client retention rate. By swapping out Salesforce.com and Microsoft Dynamics CRM for SugarCRM, Koozai is now able to easily manage rapid company growth and improve the quality of customer information.
As Koozai experienced rapid growth, adding high-profile clients such as the University of Cambridge, Mobile Phones Direct, and diversified technology company 3M, the firm had increasing difficulty tracking customer interactions across sales and marketing. The company’s previous deployments of Salesforce.com and Microsoft Dynamics CRM didn't provide Koozai with the flexibility it needed to meet industry requirements.
“A business lives and dies by the quality, relevancy, and currency of its information,” Koozai Managing Director, Ben Norman, explains. “We needed to put in place a set of procedures and processes that would support that requirement. SugarCRM was able to provide the platform for us to make it happen.”
Looking for cost savings over the company’s Saleforce.com solution, GForces sales manager Chris Laird decided to try SugarCRM’s free trial. He was also hoping to find a more flexible CRM solution than Salesforce that could be easily customised to include mobile capabilities at a more affordable price.
“Once I had used the SugarCRM free trial, I could see no benefit in staying with Salesforce,” recalls Laird. “And SugarCRM worked out to be about a third of the price. It was a bit of a no brainer, really.” The company was using SugarCRM within two weeks of purchase and had completely separated from Salesforce in a month. “It didn’t take long at all,” Laird says. “It was quite straightforward.”
The cost savings of using SugarCRM have been substantial for GForces. When the company started with Salesforce in 2008, it purchased 20 subscriptions at annual cost of £20,000—or approximately $35,000 U.S. at then-current exchange rates. In 2009, when it switched to SugarCRM, the firm’s subscription cost plunged to £4,300 for 15 users. “Our savings were massive,” concludes Laird. “Just huge. From over £1,000 per user to just a little over £285 per user and we still get all of the functionality we need. I don’t know how we could function without SugarCRM now.”
Although cost savings drove the search for a new CRM provider, mobile capabilities were important—and are becoming more so. Most of GForces sales personnel have the Sugar mobile app on their iPhones which enables them to quickly check the backgrounds of dealer attendees at seminars and meetings.
“Koozai and GForces success are perfect examples of how digital marketers can sustain and improve business performance with SugarCRM,” remarks Tom Schuster, vice president and general manager of SugarCRM Europe. “A 96 percent client retention rate is truly exceptional, as are the cost savings. We expect more digital marketing agencies to leverage SugarCRM to achieve similar results so they will see first-hand how they can achieve maximum impact for a fraction of the price.”
For more information on Koozai, please see their case study. A detailed case study on GForces is available online as well.
Founded in 2006 by Managing Director Ben Norman, Koozai is a multi-award winning digital marketing agency. We help businesses connect with their customers online—providing a range of industry leading services from organic search engine optimization (SEO) and pay per click (PPC) management to link building and social media. We thrive on building long lasting client relationships and delivering true value for money. We’re very passionate about what we do—and that shows in our work. No lengthy contracts, just world class digital marketing. Koozai will help you build your brand online and achieve ROI that can be clearly measured against your bottom line.
GForces is the leading web management company working with more of the UK's Top 200 auto dealers than any rival and has the experience, talent and technological expertise to turn your website into a key sales and lead generating tool. To support a successful online strategy, your website is just one part of your digital armory. As a mechanism for reaching the modern consumer your website must be found on search engines, look good and be easy to update. GForces Web Trinity assures the evolution and success of your website and online strategy by continually adapting to your modern car buyers' demands, getting your message in front of the right audience and converting that audience into sales opportunities and customers.
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.
For more information, call +44 (0) 1223 597848 in the UK or 1 87 SUGARCRM toll-free in the US, email email@example.com, or visit www.sugarcrm.com. You can also connect with SugarCRM on Facebook, Twitter and YouTube.
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