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London, UK, 20 March 2012 – Process-based CRM specialist BPMonline, has unveiled a more cost-effective purchasing model for the latest version of its 5.3 CRM software.

Concurrent licensing reduces CRM investment

A key innovation of BPMonline CRM latest edition is concurrent licensing. Now, rather than buying a license for each of their employees, companies can purchase only the number of licenses equivalent to the number of simultaneous connections planned.

CEO and co-founder of BPMonline, Katerina Kostereva commented, “Concurrent licensing will make our solution more attractive than rival products because you only need to purchase the total number of BPMonline CRM licenses for the number of users working simultaneously. This can considerably cut the sum of investments needed for an average CRM implementation. However, very few SaaS products are distributed using this model.”

Other new features provide enhanced functionality for both users and developers:

• BPMonline CRM integration with Google Contacts and Google Calendar provides bi-directional synchronization of contacts and tasks with your Google account.

• Enhanced capabilities of business process modeling engine allows even easier system customization.

• A new API for developers is now available.

For further information visit:

Editor’s notes:

About BPMonline:

Headquartered in London, UK, BPMonline is a global company that provides customers with the first-class solutions for business automation. The heart of BPMonline CRM is a business process management engine that couples a powerful set of tools for process design, with automation and analysis. Such a robust platform helps our customers meet diverse business challenges easier and at lower cost.

With an ever-growing partner network, the BPMonline CRM application is sold in more than 35 countries around the world.

In 2011 BPMonline CRM was voted CRM Idol 2011 in the EMEA region. The judges of the contest evaluated BPMonline CRM as one of the most elegant process-based CRM applications, providing deep user-friendly customization at an incredibly inexpensive price point. In 2012, BPMonline was listed in ZDNet's ‘CRM Watchlist 2012’. In 2012 the undisputed industry authority - CRM Magazine – named BPMonline as a Customer Service Rising Star. Key customers include ZyXEL, Bayer, SpecTec and HalykBank.

Press Contact:

Jane Moores, TTA Communications
01225 580214

This press release was distributed by ResponseSource Press Release Wire on behalf of TTA Communications (Bath) in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit