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20th March 2012, London: The Guild of Public Relations Practitioners is pleased to announce their new affiliation with the Royal Navy’s media & communications division.

Guests will join the launch party to be held on board HMS St Albans on 21st March. HMS St Albans is the one of the Royal Navy’s Type 23 frigates, often referred to as the backbone of the Fleet because of the wide array of security operations they can conduct. It is currently docked on the Thames near Tower Bridge, alongside HMS Belfast.

The launch event will include a tour of the ship and demonstrations of how the crew operate their ship. A ceremonial cake-cutting will mark the start of the affiliation, with speeches by Commodore Sutton, Head of RN media & comms, and Brian Moore, Master of the Guild of Public Relations Practitioners. The occasion will finish with a ‘Ceremonial Sunset’ – one of the oldest and most poignant Royal Naval ceremonies – which includes the salute and lowering of the White Ensign at the close of the day.

Brian Moore says: “We are honoured to have this affiliation with the Royal Navy Media & Comms division; our experience with the Territorial Army MOG(V) has been exceptionally rewarding and has shown how such relationships can be hugely beneficial and enjoyable. I am thoroughly looking forward to working with Commodore Sutton and his team.”

Commodore Gary Sutton comments: “I am delighted that we have established this affiliation with the prestigious PR Guild, not least because of our shared interests in the importance of effective communication. This is a real opportunity for an exchange of ideas and best practice between us both and we look forward to inviting Guild members to experience something of naval operations and see at firsthand how today’s Royal Navy is protecting our nation’s interests.”

The guest list will include members of the PR Guild and the Royal Navy, with all proceeds of the event going to the PR Guild’s Charitable Trust, which supports charities linked to communication.

In a nod to past traditions, Pusser’s Rum will be donating a few bottles of their Navy rum to help celebrate the event. The Royal Navy’s 350 year tradition of issuing a daily tot of rum came to an end on 13th July 1970, otherwise known as Black Tot Day, when the last rum tot was served.

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Editorial contacts:

The Royal Navy:
Lieutenant Commander Francesca Woodman
Tel: 02392 628821
Email: FLEET-DCS-INFO-IO2SO2C@mod.uk

PR Guild:

John Norris
Moonlight Media
Tel: 020 7250 4770
Email: john@moonlightmedia.co.uk

Notes to Editors:

Royal Navy Media & Comms:

Civilians who work in media and public relations in their day job can apply to join the Media Operations Specialist (MOS) branch of the Royal Naval Reserve, many are ex Royal Navy personnel. Members of the MOS continue to serve alongside their full time Naval colleagues not only at sea but across all three services and also in a multi-national environment on deployments in Iraq, Afghanistan and more recently in Libya.

The Guild of Public Relations Practitioners:

The Guild of Public Relations Practitioners was formed in June 2000, and is part of the modern City of London Livery movement, which is believed to have begun before 1066. The PR Guild was one of the first City of London Guilds to have been created in the 21st Century, and its aims are shared with the broader Livery movement: charitable works and promoting best professional practices, while upholding the unique spirit and values of the Guilds.

The Guilds, or mysteries, from the Latin 'misterium', meaning professional skill, flourished throughout Europe for many centuries, but the City of London Companies, now collectively known as the Livery, are unique in their longevity, number and diversity. 'Livery' refers to uniform clothing as a means of identification. 'Guild' derives from the Saxon word for payment, since membership of these fraternities was, and is, paid for.

Public Relations is an essential activity in the City of London and the UK is a world leader in this profession. The Guild aims to:

Promote charitable endeavour, raising money and providing support for the Guild's Charitable Trust and other charities.

Promote the value of public relations and propagate its use, especially in the City and for the benefit of the City of London.

Develop support for education for both the younger and the more established public relations practitioners, including a mentoring scheme.

Foster good fellowship and discussion in the profession.

Charities recently supported by the Guild include Hi Kent, DeafBlind UK, and SignHealth, as well as the children’s charity Coram (as part of the Lord Mayor’s Appeal 2011).

The Guild is already affiliated with the Media Operations Group (Volunteers) of the Territorial Army.

For more information visit http://www.prguild.org/home.html

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