IKEA reveals top tips to make the most of your wardrobe this spring
With the clocks going forward this weekend to welcome the start of spring, now is the perfect time to delve into your wardrobe to rediscover clothes from seasons gone by. Research by home furnishing experts IKEA reveals that on average Brits are hoarding £1,212 worth of clothes in their wardrobes and the official arrival of spring on 21st March is the perfect time to uncover these hidden gems.
Despite having wardrobes filled with the latest fashion, 40% of Brits claim to be bored with their clothes and only 3% say they feel excited about choosing a different outfit each day. A third (33%) also admit to wearing only 10% of their outfits, resulting in £1,090 worth of clothes left hanging on the rails untouched.
According to the survey, we are not making the most of the clothes we already own and the lack of excitement around the contents of our wardrobes is due to poor organisation, as almost half of the nation (45%) describes the state of their wardrobe as ‘unorganised chaos’. Almost a quarter (24%) admit to grabbing the first thing that comes to hand each morning with a further 23% rotating the same old trusted outfits over and over again.
IKEA believes there are simple, affordable steps that can get your clothes in order this spring. Bedrooms expert Pippa Swain commented, “Our research shows that despite having a wealth of outfits to choose from, Brits are often left feeling frustrated and uninspired by the contents of their wardrobes. Instead of buying new clothes, money savvy Brits should invest in storage solutions that help rediscover the items they once loved. For the cost of a pair of tights, you could organise your entire underwear drawer with our SKUBB drawer dividers. Or for the price of a designer dress you could create your dream wardrobe. Our PAX wardrobes come with a wide variety of clever interior fittings, including shoe racks and trouser hangers that cost less than a pair of jeans, making it easy to pick your outfits and treat every day like a fashion show.”
Celebrity stylist Grace Woodward has teamed up with IKEA to give some top tips on how to spring clean and reorganise your wardrobe chaos, she comments: "Just as you have many different roles to play in a day, so does your wardrobe. It needs to organise your clothes, hang them properly, show off your best bits and keep all those things you'd rather forget cleverly hidden away. A good wardrobe fitted properly with clever de-cluttering solutions, like the PAX wardrobe system from IKEA, can transform your clothes from shabby to chic in no time. The key to great styling and feeling confident about what you wear all starts with your wardrobe - the home of your fabulous fashion and source of inspiration".
Grace Woodard’s Top Tips for getting the most out of your wardrobe:
1. Clarity is Key: One of the worst wardrobe habits is hoarding clothes that we never wear, I recommend clearing out your wardrobe every year considering the season coming. This is not a quick job so make sure you allow yourself enough time as you need to take everything out and try everything on - if it doesn't fit or can't be worked it into an outfit then you need to get rid! For the items you can't decide whether to throw away or not, put in a box and if in 4 weeks time you have not missed them then add to the charity pile!
2. Hang with pride: Once you have de-cluttered the next step is reorganising! It's important to make the most of the space within your wardrobe, never over fill - you don't have to hang everything. The PAX wardrobe system from IKEA can come complete with moveable shelves - great for storing foldable items like t-shirts and cardigans. Your key staples can still be at arms reach but wont clutter up the rails
3. You Are Your Canvas: Making a great outfit is like painting, you are using colour and texture to create something interesting to look at. People think they don’t have time but if you know where to reach in and grab those little extras like accessories then your look becomes more interesting. Drawers in cupboards are not only amazing space savers but they help you keep everything organised. I have three in my PAX wardrobe that sit under my coats, one with accessories like belts and scarves, one with dividers that has different hosiery and one with long boots.
4. Kick Off: I encourage people to have a shoe to suit every mood, but we are emotional multifaceted creatures and so the shoe collection can get quite large. Shoe racks and boxes are the key to footloose and fancy free self-expression - a total must for good shoe care too. Boxes with clear fronts, such as IKEA SKUBB, help keep dust away and make it easy to choose the right pair for your outfit.
PAX wardrobes can be customised to suit any space, need or personal style. Try the free PAX wardrobe planner which will easily help you create a wardrobe that suits your own fashion collection:: www.IKEA.co.uk/paxplanner
For more information the IKEA bedroom storage range, further statistics, feature angles and interview opportunities with Grace, please contact the IKEA press office at Cake Media on 020 7307 3169 or email@example.com
Notes to editors:
Survey of 3,000 people by One Poll on behalf of IKEA took place in February 2012
• IKEA was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.
• IKEA is the world’s leading home furnishing retailer with a grand total of 287 IKEA stores in 26 countries/territories that are visited by 655 million people every year. IKEA UK has 18 stores and IKEA Ireland has 1 store. The first IKEA store in the UK was opened in Warrington in 1987.
• The IKEA Group has 131,000 co-workers in 41 different countries over four continents. 106,500 in Europe, 16,500 in North America and 8,000 in Asia and Australia. There are 7200 employees currently working at IKEA UK and Ireland organisation.
• IKEA has a range of 9,500 different home furnishing products.
• Sales for the IKEA Group for the financial year 2011 increased by 6.9 per cent to a total of 24.7 billion Euros compared to 2010. Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2011 of £1.15 billion.
• IKEA had 42million visitors in the UK stores.
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