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could send you to a look-alike web site selling fake goods that looks identical to the real brand site

It’s not just your bank account that is being threatened by phishing e-mails, now it’s your online shopping accounts too.

Woking, UK. 22nd March 2012 – Banks used to be the sole target for phishing e-mails. They are still targeted but research by First Cyber Security, the internet security company, has shown that as more and more people shop online, and therefore have online accounts with retailers, the retailers are the new target.

Whereas many consumers are becoming wary of phishing emails for banks, they are not expecting it from their online retailer. The phishers send out millions of emails, it doesn’t matter if 99% hit people who don’t have an account with that retailer, and it doesn’t matter if 99% of those who do don’t respond, the 1% of the 1% still make it all worthwhile.

A typical e-retailer phishing email, showing the stores logo would say:

Dear STORE account holder,

We detected irregular activity on your Account.

We require you to complete an account update to avoid account suspension.
You must verify your account information, and upon verification, we will
remove any restrictions placed on your account

To review your account as soon as possible please click on the link below,

Click here to proceed


Of course the link doesn’t take you to the store. It could potentially defraud you in two ways. Firstly as would a conventional phishing email it could capture personal details that could be used to gain access to your account. But more furtively, it could send you to a look-alike web site selling fake goods that looks identical to the real brand site. You could be none the wiser till a month later the heel falls off your shoe or your jewellery goes green and when you complain to the genuine retailer you find you have bought fakes. Analysis by First Cyber Security has shown that some major brands can have in excess of 700 live fake sites at any one time.

First Cyber Security are exhibiting at IP Protect Expo on 28th &29th March at Business Design Centre, 52 Upper Street, London where they will be showing how their SOLID Authentication® technology can protect the consumer from fake sites and phishing e-mails, and give businesses brand protection and real time alerts on fake sites and brand infringement.



About First Cyber Security (FCS)
First Cyber Security is a UK based company who has a suite of security solutions with their S.O.L.I.D. Authentication® products. (Secure OnLine IDentification). Its base product SOLID WEB™ allows users to positively validate websites and protects them against fraudulent ones. SOLID WEB™ is significantly quicker than existing mechanisms for protecting against fraud, protecting sites in less than 30 minutes.

SOLID BRAND™ protects brands against illegal use of their logos and trademarks, reducing sales of counterfeit products and protecting their brand. The Interactive Media in Retail Group (IMRG) use this technology to protect over 1100 web sites displaying their ‘Internet Shopping Is Safe’ logo.

SOLID RTI™ gives real time protection and alerts to on-line frauds while in progress allowing immediate action to be taken significantly reducing the window of opportunity for the fraudster.

For further details please visit:

PR Contact
Andreina West,
PR Artistry,
Tel: +44(0)1491 639500,

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Business & Finance, Retail & Fashion, Computing & Telecoms, for more information visit