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IKEA has been supporting the Woodland Trust since 2007 through the ‘IKEA FAMILY Foot of Forest campaign.’

BRITS ARE MISSING OUT ON THE GREAT OUTDOORS

New research shows families are losing touch with their local woodland.

New research released today by home furnishing experts IKEA in association with the Woodland Trust, reveals that families across the UK are missing out on enjoying their local woodland, as they don’t know where to find it or prefer to take part in other activities

Out of the 2,000 parents questioned, 1 in 5 (20%) say they don’t spend time with their family in the local woodland as they don’t know where to find it, and a third (33%) say they don’t have any woodland near them to visit.

These worrying findings are supported by recent statistics from the Woodland Trust, which show the UK is one of the least wooded countries with only a 13% covering compared to a European average of 44%.

When it comes to spending time together, the activity families most enjoy is hitting the beach (28%) closely followed by visiting the local woodland or park (24%). 18% are happiest at a local theme park and a surprising 10% prefer to stay indoors watching TV or playing computer games. 27% of parents also admit their kids spend less than two hours a week playing outside and a staggering 5% say their kids spend no time at all playing outside of the home.

Despite this, half (50%) of parents think it is very important for their kids to get out of the house to play and 49% would like to see more woodland in the UK to enjoy with their family. 61% would be keen to get involved in tree planting initiatives in their local area and 31% know of a local area that could be improved by a woodland planting scheme.

As part of an on-going commitment to support local communities and to help create more woodland for the nation to enjoy, IKEA has been supporting the Woodland Trust since 2007 through the ‘IKEA FAMILY Foot of Forest campaign.’ Every time an IKEA FAMILY member swiped their FAMILY card in-store IKEA donated 10p to the Woodland Trust to create a 'foot of forest' This campaign raised over £1.35 million for the Woodland Trust and has helped to create over 309 acres of woodland in the UK - equivalent to the size of the Olympic Village.

IKEA has now committed to support the Woodland Trust for another two years with a new ‘Foot of Forest in your local community’ campaign, whereby IKEA FAMILY members will activate a contribution towards a total donation of £500,000 from IKEA with every swipe of their membership card. IKEA also aim to raise an additional £500,000 through customer contributions at the checkouts of all IKEA stores, where customers will be invited to donate a £1 for a tree to be planted by a community group in the UK. Money raised from both schemes will go towards the Woodland Trust’s ‘Trees for the Community’ scheme.

Janette Wickens from the Woodland Trust says: “As well as the environmental and ecological benefits that woodland provide, people also have a lot to gain from visiting their local woodland. A walk in the woods can give anyone a feeling of peace and tranquility and most of us have fond childhood memories of playing on or around trees. With the support from IKEA we are able to plant more woodland across the UK and ensure that future generations will be able to reap these benefits too”.

Charlie Browne, Sustainability Manager at IKEA, says, “We are really pleased to announce our continued support of the Woodland Trust through the Foot of Forest campaign. IKEA FAMILY members can help by swiping their FAMILY cards in store and everyone else can donate the value of a tree to the ‘Trees for the Community’ scheme by simply donating £1 in store with their shopping. With our valued customer support our ambition is to help plant over 1 million trees in the UK by 2013.”

To encourage more people to get out and enjoy the great outdoors, IKEA has also teamed up with the Woodland Trust to provide information on great activities to enjoy in your local woodland. Come along to your local IKEA store to find our more information on what’s happening in your local area.

IKEA will be encouraging customers to consider taking part in the Woodland Trust’s ‘Trees for the Community’ scheme by applying for a free tree pack for their own local community groups at: woodlandtrust.org.uk/ikeacommunitytrees

For more information on the IKEA FAMILY Foot of Forest Campaign visit http://ikea.co.uk

--ENDS--

For more information on IKEA and its work with the Woodland Trust, please contact the IKEA press office at Cake Media on 020 7307 3169 or ikeateam@cakegroup.com

Notes to editors:

Survey of 3,000 people by One Poll on behalf of IKEA took place in March 2012
About IKEA

• IKEA was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.

• IKEA is the world’s leading home furnishing retailer with a grand total of 287 IKEA stores in 26 countries/territories that are visited by 655 million people every year. IKEA UK has 18 stores and IKEA Ireland has 1 store. The first IKEA store in the UK was opened in Warrington in 1987.

• The IKEA Group has 131,000 co-workers in 41 different countries over four continents. 106,500 in Europe, 16,500 in North America and 8,000 in Asia and Australia. There are 7200 employees currently working at IKEA UK and Ireland organisation.

• IKEA has a range of 9,500 different home furnishing products.
• Sales for the IKEA Group for the financial year 2011 increased by 6.9 per cent to a total of 24.7 billion Euros compared to 2010. Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2011 of £1.15 billion.

• IKEA had 42million visitors in the UK stores.

About Woodland Trust

• The Woodland Trust is the UK’s leading woodland conservation charity, concerned with the protection and creation of woodland.

• Established in 1972, the trust now has 300,000 members and supporters.

• The Trust owns more than 1,000 woods which are open for the public to enjoy.

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