Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

breakfast is good for us, and it’s the perfect occasion to feed the birds too.

Haith's know a thing or two about birds and therefore it comes as no surprise that they’re about to launch a Limited Edition Bird Breakfast. It’s a celebration of Haith’s 75th Anniversary and the London 2012 Olympic Games so they’ve come up with the aptly named – Olympeck! Bird Breakfast.

They say that breakfast is the most important meal of the day and the same can be argued for birds and their breakfast. The first meal of the day will kick start the metabolism and set you up for the day ahead, so Haith’s are encouraging Britons to take 10 minutes to have breakfast with the birds throughout the Spring and Summer.

Of course, there’s a serious message behind this fun campaign: breakfast is good for us, and it’s the perfect occasion to feed the birds too. In an Olympic year we’ll all be checking our waistlines, but let’s spare a thought for the garden birds and help them get out of the blocks this summer.

Haith’s are such good sports, so to celebrate their 75th Anniversary they’re giving away one bag of Olympeck! Bird Breakfast a day for 75 days from 14th May until 27th July which also just happens to be the date for the Opening Ceremony of the Olympic Games.

Haith’s – The Bird Food Specialist Since 1937, have put together Olympeck! Bird Breakfast and it’s been created to feed to lots of different birds on three different levels: bird feeder, bird table or straight from the ground. “This is the best way to attract lots of birds,” say Haith’s. The mix contains sunflower hearts, which have overtaken the popularity of peanuts in recent years. It will be popular with just about every common garden bird who’d visit your bird table for breakfast: tits, finches, thrushes, Robins, Wrens, Blackbirds, House Sparrows and Doves.

For the chance to bag yourself a bag of Haith’s Olympeck! Bird Breakfast, enter the FREE daily competition on the Haith’s website at from 14th May 2012. Haith’s Limited Edition Olympeck! Bird Breakfast will also be available to purchase online.

On your marks! Get set! Go Olympeck!

For further information, interviews with Bill Oddie and photographs please contact:
Simon King, Haith’s Public Relations, Tel: 01472 357 515 Mobile: 0779 328 6412 Email:

Editor’s Notes:

A recent Bird Watch survey by the BTO (British Trust for Ornithology) revealed an influx of countryside birds visiting our gardens and whilst Goldfinches are now found in almost five times as many gardens as they were 16 years ago, other species are struggling.

The bird count, which involves thousands of households tracking the birds in their gardens every week, has seen a decline in thrushes and starlings, experts believe this is down to poor survival rates after fledging and during the birds’ first winter.

“Every daylight minute birds must search for food, feed the young and then find more. Now and again, they must also feed themselves or one another. Depending on the weather and other factors, natural food may be scarce. A shortage of caterpillars, drought that bakes the earth so that worms are inaccessible. They may well need or even rely on extra help. From us,” says Bill Oddie – who has worked with Haith’s since 2000.


• Website:
• YouTube:
• Facebook:

March 23, 2012

This press release was distributed by ResponseSource Press Release Wire on behalf of Haith's in the following categories: Leisure & Hobbies, Home & Garden, Environment & Nature, for more information visit