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Beer lovers try out Powerball

Powerball is primarily used by fitness enthusiasts to develop strength in their hands, wrists and forearms

EMBARGOED UNTIL 01.04.12

Pint Puller’s Elbow – Latest Scourge Of British Brewing Industry

A recent survey of 5,000 pubs found that 75% of landlords and 60% of regular drinkers suffer from tennis elbow or Pint Puller’s Elbow, as it has been renamed.

Pint Puller’s Elbow is a repetitive strain injury caused by strenuous overuse of the muscles and tendons of the forearm close to the elbow joint. This results in the outer elbow becoming sore and tender, making it difficult to use. The survey also discovered that the problem costs the brewing industry £1 million a year due to a slow down in pulling and drinking.

One pub in Austrey, Tamworth has come up with a solution that’s proven so effective the brewery chain it belongs to is now adopting it across all its pubs. Landlord of the Bird In Hand, Gareth Griffith’s, takes up the story:

“Some of the lads play a game with a gadget called a Powerball to decide who’ll buy the next round. After being off work with Pint Puller’s Elbow, I needed something to improve my strength.

I found myself playing with the Powerball and soon discovered it was helping to ease the pain and increasing my range of motion. Several of my regulars were also suffering from Pint Puller’s Elbow and found the Powerball worked for them too”.

Powerball is primarily used by fitness enthusiasts to develop strength in their hands, wrists and forearms. It can create a force equatable to the power generated by a Formula 1 engine thanks to its clever use of gyro-technology.

The pub chain are now issuing Powerballs to all their landlords with a mandate to use it for at least five minutes a day. They also suggest staff encourage regulars who spend more three hours a week drinking pints at the bar to use a Powerball for a pre-drinking work-out every visit.

ENDS

For more information, pictures and sample requests, please contact Sara Stewart at Mad As A March Hare on 01684 575207 or email sara@madasamarchhare.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Mad as a March Hare in the following categories: Men's Interest, Health, Leisure & Hobbies, for more information visit https://pressreleasewire.responsesource.com/about.