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Panasonic Toughbook has announced its new Engage Partner Programme in the UK

Panasonic Toughbook has announced its new Engage Partner Programme in the UK, as part of a multi-tiered channel approach to support and incentivise partners to grow new and existing markets.

Members of the Engage Partner Programme will receive dedicated support, promotions and rewards to drive Toughbook sales. The programme is centred around the Toughbook Engage Partner Portal, where depending on their tier, partners will have access to co-branded marketing campaigns, online product training, Marketing Development Funds (MDF), qualified leads, preferential pricing for registering deals, discounted demonstration units and the latest product launch information at the click of a mouse.

With more than a 65% share of the European rugged and durable notebook computer market – a market that continues to grow – Toughbooks are changing the way organisations operate in the most challenging of environments. They give mobile professionals access to data and applications in places where it was never before possible, across many different sectors, including automotive, construction, defence, emergency services, healthcare, retail, telecoms and utilities.

Oliver Ledgard, Toughbook Partner Account Manager, said: “We have restructured our approach to put the channel at the heart of our go to market strategy. Our award-winning products exceed expectations with market-leading customer satisfaction rates and failure rates six times lower than the industry average. Through our new programme we aim to work closely with our resellers and ISV’s to help them confidently take our range of rugged solutions to new and existing markets.”

In the UK, Toughbook has signed distributors Avnet, ETC and Centerprise and currently has more than 60 registered value added resellers and ISV’s. An elite tier of partners, called “Premier Partners”, has also been established. These partners are entitled to additional rewards, benefits and support once they have met the higher threshold criteria. New partners interested in joining the Toughbook channel programme should visit or for further information contact

About Panasonic System Communications Company Europe (PSCEU)
PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organizations efficiency and performance. We help organizations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays and rugged mobile PCs. With around 500 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

The new PSCEU is made up of four business divisions:

• Communication Solutions including professional scanners, multifunctional printers, telephony systems and HD video conferencing systems.
• Visual System Solutions including projectors, interactive whiteboards, presentation aids and displays. Panasonic is the European market leader in projectors with 28% revenue share.
• Professional Camera Solutions including professional audio visual, security and integrated machine vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe. The Professional Camera division held an average of 18% market share across Europe for the 12 months up until September 2011 (Source: FutureSource; Volume based sales, total pro camera products)
• Computer Product Solutions including the Toughbook range of rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. Panasonic Toughbook is European rugged notebook market leader with 62.9% market share in 2010 (VDC, June 2011)

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 8.69 trillion yen (€79 billion) for the year ended March 31, 2011. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at

For further information:

For Panasonic:
Paul Smith, Amber Group: +44 (0)7770 828525 or

This press release was distributed by ResponseSource Press Release Wire on behalf of The Amber Group in the following categories: Computing & Telecoms, for more information visit