Vindicia Expands Usage Billing Support
Fuelling further growth in the digital economy
LONDON, UK — April 10, 2012 — Vindicia (www.vindicia.com), the leading provider of digital marketing and selling automation, today announced enhanced usage billing (or pay-per-use) support.
Today’s enhancements to Vindicia’s flagship platform CashBox, help clients implement multiple business models through usage-based pricing options. These include:
· variable usage
· highest-tier usage
· flat-fee pricing
These new options further expand CashBox’s spectrum of business model support, such as subscriptions, micro payments, virtual currencies, hybrids and more, allowing clients to maximise customer acquisition and retention on a global basis. These clients include Bloomberg, Turner, Next Issue Media, Encyclopaedia Britannica, Vimeo, Boxee, Activision Blizzard, Moshi Monsters and Trion.
With global adoption on the rise, SaaS related spend is expected to continue to explode over the next several years and, according to Gartner, grow from US$14.5 billion this year to US$21 billion by 2015. Vindicia’s CashBox enhancements are helping to make this growth possible for businesses.
“Customers pay for convenience so flexible billing options are a necessary competitive differentiator and key revenue driver for any digital business,” said Gene Hoffman, Chairman and CEO, Vindicia.
“Our goal is to support the broadest set of business models and focus on maximising customer lifetime value and revenue on behalf of our clients. We simplify the billing process so that our customers can focus on what they do best, whether that’s developing a SaaS service or delivering a rich media entertainment offering.”
Vindicia Soapbox Blog: http://blog.vindicia.com
Vindicia is the leader in marketing and selling automation for the digital economy, managing 120 million customer accounts on behalf of its clients. Over the past 12 months, Vindicia managed US$4 billion in global revenues for clients through its CashBox solution. Its integrated marketing capabilities generated nearly US$75 million in annual incremental revenue. Clients include Pearson, Bloomberg, Encyclopaedia Britannica, Next Issue Media, Mind Candy, Vimeo, Boxee, Activision Blizzard and Trion. To learn more, please visit www.vindicia.com
For more information, or an image of Gene Hoffman, please contact:
Tannissan Mae Communications
0207 243 4440
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