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We’ve chosen Magnetise as our partner for lead generation due to their cutting edge, highly measureable pay-per-performance technology capabilities

Private daily sales for UK mums, babies and kids using ‘next gen lead gen’ to drive customer acquisition

18th April, London UK: The Magnetise Group (Magnetise), a marketing technology company that improves the reach, return and accountability of digital engagement, is working with Casabu, the UK’s new daily private sale website for mums, babies and kids, to drive customer acquisition and lead generation around its launch on 17th April 2012.

The campaign (interactive demo available here), launching on 18th April, will place interactive banner adverts across top tier UK publishers, including newspaper websites and popular parenting sites and blogs, and will offer consumers £5 off their first purchase. The campaign creative will use children’s illustrations that encapsulate Casabu’s premium but accessible and playful branding and will provide consumers with a rich and enticing window into Casabu’s world of Europe’s coolest brands at up to 70% off retail prices.

As Casabu is a one-stop shop providing everything a mum needs from pregnancy, throughout childhood and up to pre-teen, Magnetise is tailoring the campaign to specifically fit this audience. Magnetise is optimising towards Casabu’s target customers - a core female audience of 20-40 year old mums across the UK with children aged 0-10 years. One advantage of this type of performance marketing is the fact that only leads that match the target demographic are priced and paid for, giving Casabu an extremely attractive and highly accountable method of customer acquisition.

"We’ve chosen Magnetise as our partner for lead generation due to their cutting edge, highly measureable pay-per-performance technology capabilities;” commented Rachel Oxburgh, CEO of Casabu. “Their campaigns will allow us to build out our membership base quickly and efficiently.”

Magnetise’s In-Banner technology enables data entry, processing and confirmation, all within the banner. This means that users stay on-site, making the adverts attractive to premium quality sites and services. The eCPM pricing also offers publishers a low risk way of incorporating performance advertising. Consumers who enter their details will be presented with the voucher code, signed up to the service and transferred to and logged into Casabu - all from within the banner. This makes the advert, offer and transfer to Casabu a single, seamless customer journey. Any members who do not make immediate use of the special offer will be automatically sent a reminder email after a designated period.

“Daily deal or private sale ecommerce businesses have been growing over the last decade and are now incredibly popular for brands and consumer alike;” commented Peter Gowrie-Smith, Managing Director of the Magnetise Group. “Casabu’s niche is well-chosen and the products they have sourced to date are incredible. Using Magnetise’s lead generation capabilities, the site will be off to a strong start from launch.”

Casabu will offer a range of different daily deals, from brands including Their Nibs, Koo-di, Ben Sherman and Feu Follet, as well as European brands that are totally new to the UK. The company is also encouraging retailers and manufacturers with relevant products to get in touch by email to Casabu will bring parents exciting ranges of fashionable baby and children’s clothing, designer toys, essential nursery equipment, must-have furniture and stylish maternity wear at significantly less than high street prices.

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Notes to editors:

About The Magnetise Group

The Magnetise Group is a marketing technology company founded in 2007 to improve the reach, return and accountability of digital engagement. Its platform enables a suite of products to create and manage advertising, marketing and lead generation campaigns that deliver significant revenue while optimising both response rates and data quality.

Products include:
TopFox: the UK’s leading white label competition platform, integrated into established websites, with over one million active users.
In-Banner: a lead generation solution that improves standard display advertising by adding data capture capabilities with real-time validation and pricing.
Lead Intelligence: a bespoke, fully integrated lead management and analytics platform for multi-channel campaigns.
In-Video: unique platform that standardises innovative online video advertising for the mass market via rich, interactive overlays.

About Casabu

Flash-sale websites host limited-time sales for their members offering them great discounts from top brand names. They first started back in 2001 in France with Vente Privee and are now a big hit in the States and are making their way over to the UK. Based in London, Casabu is an agile player operating at the cutting edge of this industry and is on track to become a significant force in this space. Casabu is backed by two leading entrepreneurs: John Heseltine who is behind leading retail brands Cherrygood and Love Juice; and Christian Lindstrom, a highly experienced online entrepreneur.

Casabu CEO Rachel Oxburgh, a mother of two boys, says: ‘In these tough times, parents have to be even more careful about what they spend their money on, they know that their children are constantly in need of new clothing, accessories and toys – their bodies, minds and needs change so fast, but they don’t want to compromise on quality or style and they are always looking for savvy ways to save money. Now mums and dads across the UK can take advantage of our great daily deals and make huge savings on stylish, quality brands.’

Casabu has partnered up with, a new website dedicated to making money saving easy for families. The website brings together all the best ways to save under one roof. Featuring best buy tables on the products that matter to families; discounts, deals and voucher codes from the places parents want to buy from; offers and giveaways; competitions and prizes. Plus money-can’t-buy independent saving advice and guides on issues that matter, from budgeting to benefits.

For further information, interviews or images, please contact:

Magnetise: Holly Scothern
+44 7961 123676

Casabu: Dani Knapp - Need to Know PR
0208 549 5086 - 07917 764 081

This press release was distributed by ResponseSource Press Release Wire on behalf of Golightly Group in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit