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London, United Kingdom – 19 April 2012 – Goode Intelligence (GI) has today published the third edition of the GI mSecurity Survey Report revealing that the number of organisations that has seen evidence of mobile malware infection has risen significantly. In 2011, 24 percent of participant organisations reported evidence of mobile malware within their business; up from just nine percent in 2010. “This increase is alarming” said report author, Alan Goode, “nearly a quarter of organisations are seeing evidence of mobile malware yet only 18 percent are protecting mobile devices with anti-mobile malware solutions”.

The survey also reports a number of important trends in mobile security including:

• A significant jump in the number of reported instances of mobile malware infection
• Apple iOS is now the dominant mobile platform within organisations
• Over two-thirds of organisations support mobile bring your own device (BYOD) with just under half allowing their employees to store company data on these personally-owned devices – of which 50% are not encrypting the data stored on them

Goode, said “The past three years have been extraordinary for mobile and there are no signs of this abating. Smartphones and tablet computers are having a transformational effect on the way that an organisation does business and manages information. There is a big question over whether information security professionals can keep up with the pace of change currently seen with smart mobile devices (SMD) and can manage the risks associated with them.”

The survey report provides a detailed picture of how organisations currently view mobile security (mSecurity) and collates responses from information security professionals and IT managers across the globe regarding key mobile security themes. Question topics covered in the report include:

• How organisations are tackling the security problems posed by smart mobile devices (SMD)
• The impact of the BYOD trend
• How information security professionals rank the security of smartphones
• How prepared and equipped businesses are to deal with these unique challenges
• The impact of mobile device management (MDM) solutions with actual adoption rates
• The mSecurity incidents that have been reported within organisations, including malware, voice interception, data loss and theft with expert and independent analysis to determine if challenges like mobile malware is actually a real threat

The latest GI mSecurity survey report is an essential guide to mobile security trends and practices gathered from a wide variety of organisations around the world. Record numbers of participants in this survey ensure an accurate understanding of the current status of mobile security. In addition, the data from the survey provides actionable intelligence for both buyers (end-users) and suppliers of mSecurity products and services.

Report sections include:

• Policy and Regulation
• Awareness and Education
• Procurement and Resources
• Smartphone and Tablet adoption
• BYOD/Consumerisation trends and personal vs. company use of phones
• Security Ranking of major smartphone platforms
• Smartphones and network connectivity
• Data Loss Prevention
• Voice Protection (encryption)
• Mobile Device Management (MDM)
• Mobile Malware
• Anti-Theft solutions
• Adoption rates for mobile-phone based authentication solutions
• Evidence of information security incidents, e.g. mobile malware infection and unauthorised access to data stored on a smartphone

Complimentary highlights version available to download

The highlights version of the report is available free of charge from and covers some of the key areas that are explored in the full version of the report.

The full report is a 70 page+ analyst report that explores all of the data that has been derived from the 2011 mSecurity Survey. It includes quantitative data, analysis, industry news, opinion and recommendations and offers real insight for market intelligence, product marketing and private equity companies that are interested in this emerging area of information security.

GI is also making available three years of consecutive survey data (covering the period 2009-2011). This is the first time that key trends in mobile security can be plotted over a three-year period – an invaluable guide to market intelligence and product marketing functions who require insight in this highly competitive market.

For more details about the mSecurity Survey Report and the Survey Data from 2009 – 2011 and how to purchase them, please visit our website or contact Michelle Welch, Sales & Marketing Director, Goode Intelligence. Email: Telephone: +44(0) 20 3356 4886

About Goode Intelligence

Goode Intelligence is the leading research, analysis and consultancy organisation for the mobile security industry; providing services to global technology and telecommunications organisations. For more information about Goode Intelligence please visit

For further information contact:

Michelle Welch, Goode Intelligence
Telephone: +44 (0) 20 3356 4886
Mobile: +44 (0) 7901 526883

Issued by:
Goode Intelligence, 26 Dover Street, London W1S 4LY
Telephone: +44 (0) 20 3356 4886

This press release was distributed by ResponseSource Press Release Wire on behalf of Goode Intelligence in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit