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19 April 2012: Integrated PR, social media and SEO agency Punch Communications has appointed Cassie O’Shea as a copywriter to support its continually growing team, which has seen the development of the business into an integrated model, combining traditional and digital PR, organic search and social media.

Cassie brings to Punch over seven years of experience, with in-depth expertise in writing for many different industries including publishing, fundraising, recruitment and real estate. In the past Cassie has worked with clients such as Christie’s International Real Estate, the property marketing arm of the venerable auction house, and Scholastic, the world’s largest publisher and distributor of children’s books.

This latest addition to the Punch team follows the recent appointment of SEO specialist Rebecca Hollingsworth, who joined the company in March. Rebecca has been enhancing the more technical elements of the team’s search marketing capabilities.

Pete Goold, Managing Director and founder of Punch comments, “Punch is constantly evolving as a business, offering integrated PR, search and social media agency services, which creates a dynamic team with wide-ranging skills. Whilst there are certainly specialists across each area, our ethos is that the team sits at the intersection of disciplines, enabling them to draw on PR expertise when undertaking asocial media or search activity, for example.

“Despite the industry’s shift towards more online PR disciplines, attention to detail in written content is more important than ever – from developing media relations collateral to creating engaging posts for social media or content designed to support SEO. Hence, as a pure copywriter, Cassie will be a valuable addition to the Punch team.”

For more information about Punch Communications visit, phone +44 (0) 1858 411 600 or join in the daily conversations by following Punch on Twitter @punchcomms or Facebook at/punchcommunications

This press release was distributed by ResponseSource Press Release Wire on behalf of Punch Communications in the following categories: Business & Finance, Education & Human Resources, Media & Marketing, for more information visit