Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.
EL 32

SWAROVSKI OPTIK has designed the EL 32 SWAROVISION binoculars with the needs of the discerning international traveller in mind

- the ultimate, compact, travel-friendly device viewing experience -

Leisure travellers embarking on unforgettable journeys to the world’s most fascinating destinations now have the optimum means to appreciate their surroundings. SWAROVSKI OPTIK’s new EL 32 SWAROVISION binoculars offer perfect edge-to-edge sharpness, contrast and uncompromising colour fidelity and an unrestricted field of view, even for spectacle wearers. Designed to be simple to use on the go, the EL 32 SWAROVISION binoculars are the ultimate in luxury, high-end viewing perfection, whenever sights and scenery demand immediate close inspection. This new model will be available from our authorised stockists from 1 May 2012.

The size and weight of the binoculars are crucial factors for travellers who are on the move and need to balance compact design with optical performance. At 580 grams they are even lighter than the previous model and feature SWAROVSKI OPTIK’S renowned ergonomic and classic styling. They come with an adaptor for compact cameras, so photographs can convey all the detail that travellers have seen with their own eyes.

SWAROVSKI OPTIK has designed the EL 32 SWAROVISION binoculars with the needs of the discerning international traveller in mind. “Booking an incredible holiday or tour is all about experiencing new, different and often unique features of another country or civilisation. Our new EL32 binoculars are perfect for travellers who want to gain the most from their explorations. The best and most life-enhancing holidays deserve the fullest visual appreciation: EL 32 SWAROVISION binoculars reveal astonishing detail and colour in wildlife landscapes, performance and entertainment, architecture, living society, nature and cityscapes,” says Carina Schiestl-Swarovski, Chairwoman of the Executive Board of SWAROVSKI OPTIK.

Top marks for optics and luminosity:

The EL 32 SWAROVISION binoculars are synonymous with crystal-clear image quality. SWAROVSKI OPTIK’s unique SWAROVISION technology uses field flattener lenses to produce a virtually flat image, providing perfect edge-to-edge image sharpness. The HD optics reduce colour fringing, creating maximum colour contrast, while optimised coatings (SWAROTOP, SWAROBRIGHT, SWARODUR, SWAROCLEAN) make for true-to-life, brighter images.

Maximum comfort for all users:

EL 32 SWAROVISION binoculars offer an impressive unrestricted wide-angle field of view of 141m at 8x magnification and 120m at 10x magnification. Thanks to the larger exit pupil distance typical of this range of binoculars, spectacle wearers can also fully enjoy the crystal-clear image quality. The twist-in eyecups have four positions, adaptable to suit each individual’s requirements.

The EL 32 SWAROVISION binoculars are sure to impress with their ergonomic design. The only EL binoculars with a 32-mm lens, they come with the EL wrap-around grip to guarantee users maximum stability during observation, even with just one hand. The large, grooved focusing wheel is accurate and robust and can also be easily operated when wearing gloves.

Premium quality down to the smallest detail:

Like every product from SWAROVSKI OPTIK, all EL SWAROVISION binoculars are produced using the lowest possible production tolerances and undergo a 100% quality check.

The 8x32 or 10x32 models of the EL 32 SWAROVISION binoculars will be available for sale from 1 May 2012, in either green or sand-brown. As standard, the binoculars also come with a Snap Shot Adapter for compact digital cameras, a Field Bag, eyepiece and objective lens protectors, as well as a lift carrying strap. A large selection of accessories is available from specialist stores.


8 x 32 EL Swarovision: £1,540.00/ €1,854.00
10 x 32 EL Swarovision: £1,570.00/ €1,942.00

High-resolution photos (of product and application) can be downloaded from: PIN: OIXTGH


Notes to Editors:


SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, telescopes, rifle scopes, range finders and night sight devices are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environment-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2011 was 100 million euro (2010: 94 million euro) and the export ratio is 90%. The company has approx. 700 employees.

For further information:

Press contact:

Kate Chaundy or Lesley Singleton at LS Media Ltd /
07872 923 361 / 01234 752 663

This press release was distributed by ResponseSource Press Release Wire on behalf of Playtime PR in the following categories: Leisure & Hobbies, Home & Garden, Travel, for more information visit