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For a generation of business people who grew up using Google, this is CRM search the way it was meant to be

SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced a new version of its flagship product, Sugar 6.5, at its annual customer, user and partner conference, SugarCon 2012. Sugar 6.5 introduces significant architectural enhancements, as well as performance improvements to increase productivity and satisfaction for the end user.

Pivoting from the legacy approach to CRM design that has typically been solely focused on sales management, Sugar 6.5 ushers in a new era of CRM focused on end users first. By arming sales professionals with an easy-to-use application that they can access from any browser or mobile device, Sugar is heavily focused on enabling increased user productivity with simplified navigation through an enhanced user interface design, full-text search functionality, and new calendar and scheduling capabilities.

"Better search capabilities mean that the product works the way users work, providing them a new way to search for and find the critical customer information they need to run their business,” said Clint Oram, co-founder and CTO of SugarCRM. “Instead of using wizards or clunky database queries, users can simply type in what they are looking for. For a generation of business people who grew up using Google, this is CRM search the way it was meant to be."

Customers like E3 Technology, Inc. experience the power of the Sugar platform every day.
“SugarCRM offers an affordable CRM package with broad capabilities,” said Michael Leach, vice president, sales at E3 Technology, Inc. “While their feature set and basic value proposition earned my interest, Sugar's dedication to continual improvement has reaffirmed our commitment as a SugarCRM customer. We’re very pleased with the redesigned interface as we see this platform as an instrumental tool for bolstering our team’s productivity.”

Additional Sugar 6.5 key benefits and features include:

Increased ease and speed for finding critical information

• An updated user interface to make finding and accessing customer information even easier
• Improved navigation with full-text search so that users find the information they need, faster

New calendar with dynamic scheduling

• A new calendar feature that uses a modern drag-and-drop UI, while supporting recurring meetings
• Integration with the iCal standard as well as easy integration with other calendars used by business professionals today

Architectural and performance improvements

• Abstracted database layer that enables simplified and more highly performing database access
• Dramatic performance improvements across the database and UI layers, including client-side caching to deliver sub-second screen refreshes
• Optimized growth and scalability with support of IBM DB2 and IBM PureSystems

Tighter integration with leading applications

• Easy import feature for LinkedIn contacts
• Enhanced Microsoft Outlook integration
• Greater social business and smarter commerce capabilities through integration with IBM Connections and IBM SmartCloud for Social Business

At SugarCon, technology partners announcing new or enhanced product integrations with SugarCRM include Lucid Imagination, EasyAsk, inBOX25, Transverse, SierraCRM, NextPrinciples, Inc., engajer, UserVoice, Vocalocity, Colosa Inc., BitRock Inc. and Faye Business Systems Group. Demos of new integrations will be on display at the SugarCon Showcase at the Palace Hotel in San Francisco April 23-24. In addition, numerous partners have provided an endorsement highlighting the value that Sugar 6.5 brings to the market (please see the separate partner quote sheet).

Please see other SugarCRM announcements from SugarCon about the company’s Q1 2012 momentum, additions to the company’s channel partner program, and the annual SugarCRM channel partner awards.

More About SugarCon 2012

SugarCon 2012’s theme is “Explore the Possibilities of CRM,” inspiring attendees to dig deeper into the vast capabilities that CRM offers. In keeping with SugarCRM’s open approach to business, the CRM community, not SugarCRM, built the conference schedule based on attendee suggestions and online voting. The event will offer eight tracks with more than 80 breakout sessions, as well as separate UnCon and training programs.

For more information on SugarCon 2012, visit the event web site. To register for the event, visit the registration page.

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email, or visit You can also connect with SugarCRM on Facebook, Twitter and YouTube.

This press release was distributed by ResponseSource Press Release Wire on behalf of Martha Thierion de Monclin T/A Bijou PR in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit