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With less than 100 days left to go until the Olympics, excitement is mounting and Links of London is celebrating with its official 2012 Olympics range. The stylish 2012 Team GB band is just one of the brand’s much-anticipated pieces available now on The Jewel Hut’s website.

The specially designed band from the popular, British-based brand is the perfect unisex piece with its simple and chic design, featuring red and blue woven cord and an engraved commemorative plate.

A number of celebrities have already supported Team GB’s cause, including JLS, Stephen Fry and Eddie Izzard, with the aim of the new jewellery piece to show ‘Genuine Belief’ in yourself and others.

The athletes on Great Britain’s team will wear the iconic brand’s jewellery when they perform and –hopefully, for them and the British fans cheering them on - as they collect their medals.

The GB band is part of a unique, versatile Links of London Olympics collection, featuring beads and charms crafted in sterling silver. They range from the patriotic, with a Union Jack Team GB necklace, to the quirky with a table tennis charm.

Four British athletes - Sarah Storey OBE, Tom Aggar, Christian Malcolm and Keri-Anne Payne - are working with Links of London on this venture, which will be ongoing as the Olympic Games approach and throughout the duration of the Games.

This is the first time Britain will have hosted the Olympic Games since 1948. They were one of 14 teams to feature in the first Games in 1896, and are the only team to have won at least one gold medal in every Summer Olympics since.

Links of London continues to feature as a prominent brand on UK-based jewellery website, The Jewel Hut. Earrings, neckwear, wrist wear and more features in the collection from the popular brand.

The Jewel Hut is an authorised UK stockist of Links of London and many other leading jewellery brands including Pandora, Swarovski, Thomas Sabo and Hot Diamonds.

For more information on Links of London jewellery, visit The Jewel Hut at

This press release was distributed by ResponseSource Press Release Wire on behalf of The Jewel Hut in the following categories: Men's Interest, Leisure & Hobbies, Retail & Fashion, for more information visit