A British-designed cardboard vacuum cleaner, produced by Vax, the UK’s best-selling floor care brand, has reached the final cut of the 2012 International Design Excellence Awards.
Built from cardboard and other sustainable materials, the Vax ev ’eco vac’ is designed to reduce the burden on landfill. After winning a number of design awards in the UK, the ev is now set to take the US by storm as a finalist at the prestigious IDEA awards, hosted by the International Design Society of America. The winners will be announced at a ceremony in Boston on 18th August.
The ev is the brainchild of Jake Tyler, an upcoming young British designer, who developed the vacuum cleaner while studying Industrial Design at Loughborough University. After working at Vax’s design labs in Worcestershire on a year’s placement, Jake collaborated with the company for his final year project, which focused on reducing waste by making vacuum cleaners more sustainable. Since graduating with a first class honours degree in 2011, he has joined the team at Vax as a full time engineer.
“Every year around 100 million tonnes of waste is put into landfill in the UK and we’re running out of space to put it all. So we need to find new ways to make the consumer goods we need, without creating so much waste, ” said Jake.
“The Vax ev is a fully functioning, high powered vacuum cleaner but, as it’s made from recycled and recyclable materials, it’s totally sustainable too.”
Using corrugated cardboard means nothing is wasted, as the Vax ev’s flame-retardant panels start their life as part of the retail box it’s sold in. They just ‘pop’ into place around the motor housing, without any need for glue. The panels cost just a tenth of the price of plastic and can easily be replaced if they get damaged. They can also be customised using nothing more than a pack of felt-tip pens.
The Vax ev is currently a fully functioning prototype. Vax is now exploring a limited production run in Europe and investing further R&D in sustainable product technologies. For more information visit www.cardboardvax.com
Notes to editors:
1. Vax holds the largest share of the UK floorcare market by volume and increased its share in 2011 by 12% year on year. (Source: GfK RT UK, Floorcare (Vacuum Cleaners + Steam Cleaners) Total Market, Volume % Share, Jan-Dec 2011)
2. The Vax student placement scheme operates in partnership with Loughborough University to offer industrial design students work experience, support and sponsorship during their undergraduate degree course.
3. Vax is planning to recruit another 100 engineers over the next three years.
About Vax: Established in 1977, Vax is the UK’s number one floorcare brand. Vax’s headquarters are located in Birmingham, England, and its floorcare products are distributed worldwide. Vax's product portfolio offers a comprehensive range of carpet washers, vacuum cleaners, steam cleaners and hardfloor cleaners. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$3.7 billion in 2011.
For further information please contact Jo Sawyer, Vax PR Manager, on
Tel: +44 (0) 121 347 6031 or Email: firstname.lastname@example.org
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