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27th April 2012

Mobilize Systems announces that its integrated mobile-based loyalty scheme, recently launched with GO Outdoors, has been selected as a BT Retail Week Technology Awards finalist in the category ‘Customer Technology Initiative of the Year.’

GO Outdoors’ ‘Discount Card’ app is the first integrated smartphone-based retailer loyalty scheme to be launched nationally in the UK. The solution combines mobile phone technology (Mobilize), imaging scanners (Motorola), terminal and electronic point of sale EPOS systems (Prologic) to deliver the GO Outdoors Discount Card scheme to smartphones.

The mobile-based loyalty scheme brings significant enhancements for GO Outdoors and its customers. Whilst customers can use their phone to earn and redeem rewards and offers in store, GO Outdoors benefits from enhanced customer engagement. With no need for plastic cards or paper vouchers, Mobilize helps reduce the cost of operating the loyalty programme.

“We are making shopping smarter and easier for the consumer,” says Claes Kockum, Commercial Director of Mobilize Systems. “Users can receive and redeem offers through the phone, changing the way we shop. GO Outdoors is the first nationwide retailer to realise the potential of fully mobile loyalty to the UK high street.”

BT Expedite said of the shortlist: "The quality of entries shows that innovation is still very much at the heart of the retail sector - and very much leading the way in terms of using new technology and adapting to changing consumer behaviour. "

Other finalists in the category include Boots, Aurora Fashions, Sainsbury’s, and The full list of finalists for the 2012 BT Retail Technology Awards can be found at the following link:


About Mobilize Systems
Mobilize Systems (Mobilize) is a leading mobile customer engagement partner helping retailers, brands, and mobile operators to make stronger connections with a mobile audience, driving growth in marketing effectiveness, revenue and profitability. Incorporated in 2002, Mobilize created with Sainsbury's the first mobile savings club - SHOP SCAN SAVE® - also now available nationwide via PayPoint terminals in more than 23,500 UK outlets. Mobilize works with leading international FMCG’s and leading high street retailers. Any retailer can set up Mobilize's patented platform to work as a free-standing mobile CRM engine or alongside an existing loyalty scheme.

Media Contacts

For information about Mobilize Systems please contact:
Gary Marshall
XL Communications
Tel: +44 (0)77 3322 4654

For information about GO Outdoors please contact:
Richard Glynn, The Buzz Factory PR
Tel: +44 (0) 7881953406

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit