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Cyclist wearing Visijax

An innovative new electronic cycle jacket Visijax® has been launched by British company Li & Co Ltd, which will improve the safety and visibility of cyclists and aims to reduce the numbers of cycling accidents.

The Department of Transport reports that 60% of bicycle fatalities take place between rush hour (7-10am and 4-7pm) with the number of cyclists either killed or seriously injured in the first half of 2011 rising 12 per cent year on year.1

According to road safety experts RoSPA, turning in front of fast moving vehicles is one of the biggest hazards faced by riders.

In direct response to this issue, Li & Co has developed cutting-edge technology, ‘Intelligent Motion-Activated Signalling System’ (iMASS ™) and ‘implanted’ it within the high-design Visijax® commuter cycling jacket.

This new feature, unique to the Visijax® jacket, detects movement so when a cyclist raises their arm to indicate, an amber flashing signal is automatically turned on, which can be seen clearly by motorists and other cyclists on the roads. The flashing signal remains on for around five seconds after a cyclist has put down their arm to allow sufficient time for them to turn safely.

Supporting the iMASS™ system, are 23 integrated high intensity LED lights arranged in clusters with standard vehicle lighting codes i.e. white for the front and red for the rear. For additional cyclist safety, the lights on the back of the jacket are positioned in a backpack-friendly area so cyclists can be seen clearly from behind. The complete system is powered by three AAA batteries, which have a total life of 200 hours – a ‘one-touch’ button placed in the front of the jacket activates all lights and the iMASS™ system.

Visijax® has been developed with all areas of cycle safety and comfort in mind.

Additional features of the jacket include:

• High visibility luminous colour
• Rainproof and breathable fabric – outside zips have been specially designed to ensure that rain doesn’t leak into the gaps
• All round ventilation including advanced armpit ventilation points to allow for increased airflow

Andy Li, CEO of Li &Co comments; “Visijax is a breakthrough cycling product, designed with passion, driven by technology and road-tested for safety. There is nothing like it available on the market and it’s a great example of how leading-edge technology and British design can improve our day-to-day lives. The jacket was designed with a single focus to improve visibility and safety of cyclists. We strongly believe Visijax fills a gap in the market for stylish cyclewear for commuters, offering unparalleled levels of protection to improve cycle safety on UK roads.”

Visijax® is currently available exclusively at for an introductory price of £129* (offer ends 31st May 2012.) Visijax® will be available internationally from Autumn 2012.

For more information on the specification and features of the jacket visit:

Press packs are available at:


Editors Notes:

For more information, images or to request product samples, giveaways for competitions or interviews with Li & Co’s CEO, Andy Li, please contact:

Kathryn Hughes
Director, Kayak PR
T: 0208 547 4022/07801 823 839

1. Department for Transport

This press release was distributed by ResponseSource Press Release Wire on behalf of Kayak PR in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, Transport & Logistics, for more information visit