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E-Lites electronic cigarettes

E-Lites electronic cigarettes are getting rave reviews in the media as their popularity among British smokers grows to record levels.

Reviewers at FHM, Mixmag and a range of websites have heaped praise on E-Lites, the smoking alternative that’s cheaper, healthier and safer than standard cigarettes.

During a recent feature on smoking in FHM magazine, E-Lites were hailed as a great success after a reader put the leading electronic cigarette brand to the test to help alleviate her 10-20 day habit. She said: “I nearly always have an electronic cigarette rather than a proper one. All my friends thought they were weird, but now they think they're amazing and everyone wants one.”

E-Lites also survived the festival test when a Mixmag editor trialled them at a major music event last month. “I haven't smoked a real ciggie since March 16th so that's great. I’ve been singing their praises too.”

The electronic cigarette brand has also recently been trumpeted by Geekoid.co.uk as a healthier alternative to smoking “as (E-Lites) literally deliver the nicotine hit, without any of the poisonous smoke affecting you or the others around your vicinity. Oh, and …. you’re legally allowed to smoke them in restaurants, pubs and clubs.”

Ahead of No Smoking Day in March, E-Lites electronic cigarettes were featured in the Metro newspaper as ‘fags without the drag’.

Unlike standard cigarettes, E-Lites are free of the most damaging ingredients, such as tar, tobacco and other toxins. Instead, a measured amount of nicotine is inhaled in the form of a steam-like vapour to provide satisfaction without the nasty side-effects. Hundreds of thousands of UK smokers are now using E-Lites to reduce the harmful effects of smoking.

For those trying to cut down or quit traditional cigarettes, E-Lites electronic cigarettes offer an effective replacement aid to help control the amount of nicotine entering the body. They also have the added advantage of being legally unrestricted to smoke anywhere.

E-Lites founder and co-director Adrian Everett said: “We’ve been thrilled by the response from the media recently and there’s clearly growing public awareness about the advantages of E-Lites electronic cigarettes. Our products have introduced a new ‘harm reduction’ option for those who can’t quit smoking completely or simply don’t wish to, and we’re confident that 2012 will be our biggest year yet.”



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E-Lites was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.

Its latest range of new-generation E-Lites are the result of extensive UK research and development.

The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

For more information or high-resolution images please contact:

Nick Henderson or Lucy Robinson
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or lucyr@fridays-group.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Friday's Media Group in the following categories: Men's Interest, Health, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.