Premium Chilean wine brand Montes Wines turns to Green Row for UK launch
Award-winning premium Chilean wine brand Montes Wines (www.monteswines.com) has appointed Green Row PR as the brand looks to leverage brand awareness and to be recognised for being pioneers of Premium Chilean Wines.
Montes Wines boasts a range of deliciously noteworthy Chilean wines, all of which have been developed with a truly unique approach in Montes Wines’. Ageing barrels are arranged according to Feng Shui principles, while Gregorian chants are played to the wines, because Aurelio Montes, Montes Wines’ gifted winemaker, and one of the original four founding partners of Vina Montes, believes that the harmonic vibrations helps the wine mature in a unique and inspiring way.
Green Row’s work will include strategic media relations and product placement to communicate the brand’s USPs to its key target audiences.
Laura Sullivan, Head of Brands for PLB Group, said: “Green Row’s wine expertise and strong press contacts within the wine sector made them the natural choice. We look forward to working with them and seeing our UK strategic launch flourish.”
Helen Trevorrow, Managing Director of Green Row said:
“We’re thrilled to be working with Montes Wines to the UK market. From their powerful yet delicately balanced Bordeaux blend Alpha M to the new, fruit driven Alpha Malbec 2010 that joins the inspiring family of Alpha wines, renowned for being some of the very best wines from Chile. Montes has a wide range of innovative wines to suit everyone’s tastes. Chilean wines have always been renowned for being great value for money, but we want to expand people’s knowledge to highlight the immense diversity of varietals amongst Chilean wines in efforts to help them find their favourite within Montes Wines’ range.”
For further information, please contact Ashley Dow at Green Row PR on 020 8960 8950 or email email@example.com
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