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Lovehoney's Happy Rabbit Vibrator Range

Lovehoney Launch 'iPhone of Sex Toys' - Happy Rabbit Vibrator

Lovehoney Launch 'iPhone of Sex Toys' - Happy Rabbit Vibrator

The rabbit, reinvented by Lovehoney - the UK's leading sex toy retailer.

Originally made famous by Sex and the City back in 1998, the rabbit vibrator is the world’s favourite sex toy. Based on feedback from thousands of customer reviews of earlier models, Lovehoney presents the new Happy Rabbit - stronger, quieter, more eco-friendly and better than ever.

“Our customers have written more than 15,000 detailed reviews of vibrators, so it was the obvious place to look when we were designing the ultimate rabbit vibrator,” says Bonny Hall, Lovehoney’s Head Buyer. “We discovered what customers really think makes a perfect rabbit vibrator, and the Lovehoney Happy Rabbit is the final result.”

Happiness is rabbit-shaped

Lovehoney surveyed sex toy buyers, asking which features they thought were important in the next generation of rabbit vibrator:

• 92% wanted more powerful vibrations
• 83% said it must be quiet
• 80% thought a soft, flexible shaft was important
• 75% said it had to be rechargeable

Lovehoney’s Happy Rabbit ticks every box on the rabbit vibrator wishlist: it’s powerful, quiet, made from smooth, supple silicone and it’s rechargeable.

For the 71%* of women who own a vibrator, the Happy Rabbit’s rechargeable credentials mean an end to wasting batteries. And at £49.99, the Lovehoney Happy Rabbit is a stylish rechargeable rabbit for the price of an old-fashioned high street battery rabbit.

Innovation was key to the Happy Rabbit’s design. “Women told us they wanted less noise and more power from their rabbits, but without the hassle of buying batteries,” explains Neal Slateford, Co-Owner of Lovehoney and Head of Product Development. “The rechargeable Happy Rabbit delivers everything they asked for, brilliantly.”

Gone are the swirly beads of old-fashioned rabbits, Happy Rabbit's unique design incorporates three powerful vibrating motors. One motor vibrates in the all-important rabbit ears while two in the shaft deliver waves of pleasure.

Creating the perfect vibrator is not just about function, as Slateford discovered. “People have become used to great design, where their high-tech gadgets look sleek and are easy to use. The Lovehoney Happy Rabbit is the iPhone of sex toys - it’ll look great on your bedside table.” says Slateford.

Simplicity outside and incredible design within is what makes the Lovehoney Happy Rabbit the ultimate vibrator. As Bonny Hall explains, “the Lovehoney Happy Rabbit is simple to use and ideal for beginners, as well as those looking to upgrade their old, battery-powered rabbit.”

Get happy

Discover an extra-large helping of happiness with the Lovehoney Happy Rabbit - the rechargeable rabbit vibrator you won’t find on the high street. Available May 2012 from from Lovehoney.co.uk for £49.99.

Visit www.lovehoney.co.uk/happyrabbit

*Fabulous Magazine research

Notes to editors

Key features

• Silicone - Luxurious silicone that’s super-sleek and smooth.
• Rechargeable - Enjoy pleasure time and time again without wasting batteries.
• Quiet - Advanced, near-silent motors. It’s the quietest rabbit ever.
• Powerful - Three super-strength motors (two in the shaft, one in the ears).

About Lovehoney.co.uk

Lovehoney is Britain’s biggest online sex toy retailer, selling 1 in 3 toys bought online in the UK.

Lovehoney has put 10 years of experience into designing sex toys - the Happy Rabbit is the newest addition to a range of over 400 own-brand products.

With over 35,000 customer reviews, Lovehoney has the largest database of sex toy reviews in the world.

Lovehoney offers award-winning customer care (Best Customer Service, eCommerce Awards for Excellence, 2011) and is dedicated to supporting customers, with buyer’s guides, sex tips and a thriving community on hand to help everyone achieve sexual happiness.

Hi-res images of Happy Rabbit are available and review copies can be sent out.

For further information please contact:

Jules Stenson @ AOB PR Ltd
0207 267 4011
07909 926 163
jules@aobpr.co.uk

Lucy Hastilow @ AOB PR Ltd
0207 267 4011
07878 725 469
lucy@aobpr.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of New PR (Formerly AOB PR) in the following categories: Leisure & Hobbies, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.