Responding to the constant rise in passengers accessing National Rail Enquiries (NRE) services on-the-move via their mobiles, the UK’s busiest travel website has now launched its first owned and free mobile travel application for iPhone and Android mobile users.
Shooting straight to the top spot for free travel apps after just one day, the fast take up of this app is quickly helping to improve the ease and speed of rail journeys up and down the country.
The NRE app is both free and gives real-time train progress information rather than being timetable driven. This allows passengers to be alerted to any disruptions and re-plan their journey immediately, giving unprecedented transparency into the rail network and making the lives of every rail passenger easier.
Designed and created by NRE’s digital agency Fortune Cookie, this advanced use of mobile technology sets a new benchmark for traveller information services by allowing users to track specific trains along their route.
The app is particularly helpful for London commuters with journey planning to or from any Dockland Light Railway or London Underground Zone One station. And with more than four million extra visitors expected to use our transport network during the Olympics, this app will help give us, and our visitors the means to effectively plan our journeys on the go and keep on top of the large volume of expected disruptions.
Two particularly unique features of the app are push notifications and alerts of any delays or service changes and the ability to plan a journey with real time information, on the go, without the need for an Internet connection.
The apps ability to personalise its notifications and alerts to individual’s chosen and regularly used services and stations is an especially useful feature that further sets this service apart.
The app even features a helpful ‘wake me up alarm’ to alert passengers when they are approaching their final destination.
Chief Executive of National Rail Enquiries, Chris Scoggins, is enthusiastic about the launch: “Development and innovation are at the forefront of all we do at National Rail Enquiries, and we are confident that this app will help the growing number of smartphone users to quickly and easily access up-to-date information about train services while on the move.”
“Innovation in the mobile market continues to gather pace, and we are delighted to offer customers the choice of a free app that provides relevant, real time information about UK train journeys,” concludes Chris Scoggins.
Justin Cooke, CEO of Fortune Cookie and Chair of BIMA, adds: “There were over 7 million visits to the NRE website from mobile devices last month - Britain’s rail travellers want real-time service information wherever they are so their journeys can be as stress-free as possible, and that’s exactly what this app gives them. Being able to re-plan your journey on the move makes peoples everyday lives that little bit better, and the inclusion of personlised, real-time journey tracking and location based features make the app an example of genuine mobile utility.”
Features at a glance:
- Real time journey planner
- Live departure boards
- Push notifications
- Information about service disruptions
- Journeys can be planned without an internet connection
- “Wake me up alarm” alerting passengers of their final destination
- Shows journeys to/from Docklands Light Railway and London Underground (Zone One stations)
- The tools are integrated and draw on real time information about train departures
- Free to download funded through small advert displays.
- Developed for Apple iPhone and Google Android operating systems
The National Rail Enquiries app is now available to download from the Apple App Store and Google Play. Customers can download the free app which features a small advert display.
- National Rail Enquiries licences its real time running information to developers, many of whom have brought successful apps to market. With the introduction of a dedicated National Rail Enquiries app, app developers were advised that they are no longer be able to use the National Rail logo to identify their app in the app stores, though the data itself will remain the same. This is primarily to avoid customer confusion over identification.
- The ad-display on the free version and the £4.99 charge for the in-app upgrade to the ad-free version will contribute towards the costs National Rail Enquiries incurs in collecting and processing the real time running data and the costs of developing and maintaining the Darwin real time system.
- National Rail Enquiries has recently developed a TV app for Samsung, LG and Phillips TVs.
- National Rail Enquiries is owned and funded by the passenger train operating companies.
- A screen shot of the app on an iPhone can be found here: http://imageshack.us/f/856/nre.png/
Background on NRE
National Rail Enquiries (NRE) is the definitive source of information for all passenger rail services on the National Rail network in England, Wales and Scotland. NRE handles an average of 2 million journey enquiries every day either through their contact centres or self service channels.
Background on Fortune Cookie
Founded in 1997 and headquartered in London, Fortune Cookie is a global, full service digital marketing, strategy and technology company with over 150 staff operating 24/7 across 5 continents and revenues of £12 million.
The world's leading brands choose Fortune Cookie because we create outstanding digital experiences that make a significant measurable difference.
Our clients include American Express, AEGON, BP, City of London, De Beers, Domestic & General, FIBA, Fitness First, Lawn Tennis Association, informa, Legal & General, National Rail Enquiries, Mail Online, NetJets, RICS, Rio Tinto, Royal Caribbean International, Small Luxury Hotels of the World and UEFA.
For more information about the National Rail Enquiries app please contact PR agency acting for National Rail Enquiries, Adams Creative: Amanda Goodchild, Karen Danson or Jon Lane on 0203 4163 214 firstname.lastname@example.org
For all enquiries about the Association of Train Operating Companies, please contact the ATOC press team on 0207 841 8020 /www.atoc.org/media-centre
For more information from Fortune Cookie please contact Sally Crimes on 0207 843 6630, email@example.com or David Mieny on 0118 900 0860, firstname.lastname@example.org
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