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Our vision for the Flavour Map is to allow a global community to contribute to an entirely user-generated resource of flavours

The world’s first interactive global flavour map has been launched to pin and share food and flavours from across the world.

Launched by fresh food brand GLORIOUS! to create the world’s most comprehensive collection of taste and flavour recommendations, the app allows users to pin and share global flavour finds through Google Street View.

Anyone can sign in to the map using a Facebook and Twitter account or by entering an email address. Users are then able to pin meals, recipes, and natural produce to specific locations using Google Street View and then attach images and write reviews.

It is fully searchable by location, cuisine, price and description, serving as a worldwide guide for people looking for taste inspiration. It is also possible to share submissions using Facebook and Twitter and vote on each flavour tag, with the most popular displayed on a leaderboard.

The Flavour Map, has been launched by GLORIOUS! as part of its A-Z of Global Flavours ethos and commitment to searching out new and interesting flavour combinations from across the world. It will be used by the company to crowdsource and develop new flavours for its soups, sauces and stews.

In addition to the web-based application, iPhone and Android apps will also soon be available, allowing on-the-go users to geo-pin flavours and images to their current location, while a dedicated Facebook app will allow pinning and searching within the social network.

Leaderboards show most recent flavour pins, the most popular flavours and the most prolific contributors – ad hoc user rewards will also be given.

Matthew Stephenson at GLORIOUS! said: "Our vision for the Flavour Map is to allow a global community to contribute to an entirely user-generated resource of flavours, and to share their amazing food taste experiences from around the globe.

“Whether it’s an amazing spice from a food market, an unusual fruit or vegetable from a far-flung location, a dish unique to a particular community, a particular meal in a restaurant through to, say, a friend’s barbeque sauce recipe or their signature home-cooked dish, we want to document it for everyone to share.

“The fundamental aim of the Flavour Map is to inspire as well as re-educate consumers about flavours and savouring their food in what we hope may become a ‘TripAdvisor for taste’.

“As a business, we will use it to inspire our own flavour research and development, maybe even unearth a hidden flavour gem from around the world, and ultimately introduce new soup, sauce and stew product lines.”

Developed with fresh, quality ingredients, the GLORIOUS! range of soups, stews and sauces incorporate bold flavours using authentic recipes and ingredients from around the world.

*Take part in the Flavour Map:

For further information, interviews or images contact Louise Woodward, Ali Gritt or Adrian Johnson in the GLORIOUS! Press Office on 0800 4 10 20 10.

GLORIOUS!® is an award-winning range of soups, sauces and stews developed by in-house chefs. The range currently includes four Meal Soups, five Skinny Soups, three pasta sauces and three stews. GLORIOUS!® delivers products with bold, international flavours. Since launching in 2008 GLORIOUS! has won 6 prestigious awards including the Grocer Food & Drink Awards and the Quality Food Awards.

This press release was distributed by ResponseSource Press Release Wire on behalf of Umpf in the following categories: Consumer Technology, Food & Drink, Media & Marketing, for more information visit