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Spafax Media rebranded as Spafax Networks

LONDON, UK – May 9, 2012 - Spafax, the branded content, publishing and media provider and part of WPP’s tenthavenue group of companies, is rebranding its media operations under the Spafax Networks banner which launched in New York last December.

This move aligns Spafax’s global media interests under one brand to fully capitalize on the potential of measured, cross-channel, multi-screen opportunities and audience solutions. This move supports the Spafax mission to reach consumers worldwide through relevant content – at the right time and the right place along their consumer journey.

“The roll out of Spafax Networks places us in a highly competitive global position,” says Niall McBain, Spafax CEO. “By leveraging our skills and expertise on a worldwide footing, we will deliver measurable platforms for the on-the-go consumer across the growing footprint of social, mobile and digital place-based environments alongside our existing media.”

“We are getting beyond the rhetoric of how So-Lo-Mo is changing consumer media behavior, and we are building a solution today that will position us for leadership in this new media market, building on relevance to usefulness,” adds John Connolly, CEO, Spafax Networks USA.

“We can build our portfolio based on those forward-thinking clients who know their consumer is vastly digital today,” says Rupert Day, CEO tenthavenue. “We know that the consumer is in control of how, where and when they seek and consume content in today’s rapidly changing communication landscape and will deliver performance across an entire campaign.”

Spafax Networks will operate alongside Spafax’s content services divisions across its nine international locations.

For more information, please contact:

In London:

Lief Schneider
Schneider Bartosch Communications
+44 (0) 207 159 3470

In New York:

John Connolly
CEO, Spafax Networks USA
+1 212 210-6811


Spafax Networks’ strength is its extensive suite of strategic digital capabilities.
Products center around three intelligence tools: consumer behavior, inventory and an optimization engine. This allows the company to pinpoint the right consumer at the right time with the right message, contextually throughout their day. This ‘intelligent’ digital delivery system provides data convergence across media types – moving away from media channels in isolation – to a solution that follows the consumer from door-to-door, door-to-store or discovery-to-experience-to-action. Our intent is to create for our clients a marketplace experience for those on-the-go consumers they seek to reach, based on their behaviors.
Spafax Networks sees the consumer’s city as their homepage, and their mobile device as their navigational mouse – the tool for discovering the world around them.

As one entity, Spafax Networks’ service offer will include:

- audience and consumer profiling
- inventory aggregation and optimization
- data convergence across media
- content and channel development
- media sales, brand partnerships and strategic alliances
- measurement and data analytics

Spafax is a part of WPP-owned tenthavenue. The company creates exceptional entertainment and content experiences that build engagement, dialogue and outcomes for clients, partners and for addressable audiences wherever, however and whenever they can be reached, connecting brands with audiences through content on any channel.

In addition to London, Spafax has offices in New York, California, Toronto, Montreal, Vancouver, Frankfurt, Dubai, Santiago and Singapore. For more information, please visit
tenthavenue’s vision is to provide optimized performance wherever people on the move engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes, across multiple channels and devices, in environments outside the home. For more information, please visit

Available for interview:
Niall McBain, CEO, Spafax
John P. Connolly, CEO, Spafax Networks USA

This press release was distributed by ResponseSource Press Release Wire on behalf of SBC London in the following categories: Media & Marketing, for more information visit