TV presenter Sarah Cawood recently described the clothes as “Cute, wearable and incredibly comfortable”
- chic new maternity fitness trousers, perfect for pregnancy rest and play -
Sporty Bump, the UK’s first dedicated maternity sportswear brand, is expanding its range of quality pregnancy sportswear to include a pair of maternity fitness trousers. Reacting to customer demand, the wide-leg trousers have been designed specifically for pregnant women and those exercising to regain their pre-pregnancy shape.
Perfect for exercise such as yoga and Pilates, the affordable-yet-stylish trousers (RRP £29.50) feature a roll-over waistband designed to wear on- or over-the-bump. With a choice of two inside leg lengths (31” and 33”), a perfect fit is promised throughout pregnancy and beyond and women can feel confident that the length of the trousers will not be compromised by their growing bump. Available in Sporty Bump’s signature classic black colour-way, the trousers are destined to become a wardrobe staple for pregnant women – ideal for exercise, but equally suitable as a general trouser throughout each trimester.
Sporty Bump’s spokesperson, Lesley Singleton, comments, “Our ethos has always been to provide pregnant and post-natal women with a stylish, comfortable range of sportswear and the new maternity trousers are in keeping with our aim – women were telling us they loved the collection, but that comfortable, affordable, long-lasting, bump-accommodating trousers were still tricky to find. We’re confident our designers have created the ultimate practical, stylish trouser, which will stand the test of time whilst perfectly complementing the rest of the Sporty Bump range.”
In the four years since launch, Sporty Bump has proved popular with pregnant celebrities across the UK. TV presenter Sarah Cawood recently described the clothes as “Cute, wearable and incredibly comfortable” while former Sporty Spice Girl, Melanie C said the Sporty Bump range was “perfect during my pregnancy and... handy while I’m working towards my old shape”. Diet and fitness expert, Rosemary Conley even used the clothing in her ‘exercise during pregnancy’ video shoot: http://youtu.be/6miI3ytSK1E
The maternity trousers are the sixth item in Sporty Bump’s basics capsule collection, which includes On The Bump Shorts (£16.50), Under The Bump Capri Trousers (£19.50), Cross-over Top (£24.50) and Racer Back Vest (£24.50). The Sporty Bump range also includes the award-winning Robe-Around* (£20), an innovative towelling wrap-around robe featuring a clever pleat which expands with the growing baby bump.
The maternity trousers are 92% cotton, 8% Lycra, machine-washable and cost just £29.50 plus p&p. They’re available in S (8-10), M (12-14), L (14-16) and XL (16-18) in both lengths and are on sale now at http://www.sportybump.com.
For further information:
For all press enquiries relating to Sporty Bump, please contact:
LS Media Ltd
01234 752 663
07852 451 093
A limited number of press samples are available, please email for further details.
* The Robe-Around was awarded a Bronze award by Bizziebaby.co.uk in November 2011. The independent awards are voted for by parents and parents-to-be.
Notes to Editors:
Sporty Bump launched as the UK’s first maternity sportswear brand in 2008. It offers a six-piece capsule collection, consisting of On The Bump Shorts, Under The Bump Capri Trousers, Cross-Over Top, Racer Back Vest and, latest addition, Maternity Fitness Trousers. The collection quickly grew a celebrity following, with the likes of TV presenters Sarah Cawood and Jenni Falconer, former Spice Girl, Melanie C and actresses Tamzin Outhwaite and Jill Halfpenny all expressing their love for the clothing.
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