SEAT has presented its Ibiza CUPRA Concept at a recent Volkswagen Group media event that signals the start of the Beijing International Motor Show. The Ibiza CUPRA was showcased as a close-to-production concept car that heralds a new generation of the iconic CUPRA model.
The Ibiza CUPRA shows the SEAT DNA in its most concentrated form: amazing performance, the latest technology and comprehensive equipment clad in an emotional design that has been consistently developed. With its compact form, the Ibiza CUPRA Concept is a sports car for every day, combining agile driving fun with a high degree of functionality. The series-production model of the new Ibiza CUPRA will arrive towards the end of 2012.
With its 132 kW / 180 hp engine, seven-speed DSG transmission with shift paddles, XDS electronic differential lock and high-performance brakes, the Ibiza CUPRA Concept aims to showcase high technological competence.
James Muir, Chairmanof SEAT, said: "With its new, powerfully accentuated design, its innovative technologies, upgraded interior and further improved quality, the new Ibiza CUPRA Concept clearly shows how our brand is continuing to develop.
"Emotional design and refined dynamics guarantee driving fun on every single kilometre. We are presenting the Ibiza CUPRA Concept at the Beijing Motor Show because this compact athlete will be an important element in the development of our brand in this key market."
The first generation of the Ibiza CUPRA took to the streets in 1996. Since then the dynamic CUPRA models have developed to become an icon of the SEAT brand. The Ibiza CUPRA Concept shows how the next chapter of this success story will be written.
Dr. Matthias Rabe, Vice-President for Research and Development at SEAT, said: "Immediate and linear acceleration, with agile handling, good traction and responsive brakes are the key ingredients for what the CUPRA name represents.
"The new Ibiza CUPRA Concept is a perfect example of how we at SEAT are adapting the latest Volkswagen Group technology to create a unique and highly rewarding package."
The concept car's LED daytime running lights trace the line of the headlamps to deliver a unique light signature, as do the LED rear lights. Technically, the bi-xenon headlamps provide illumination, while cornering lights are integrated into the large fog lamps.
The side view of the three-door sports coupe is defined by its sharply drawn lines and edges, while the muscular rear shoulders and 17-inch wheels underscore its dynamics. The exterior mirrors are painted black and contrast with the distinctive Crono yellow paint finish of the CUPRA Concept in Beijing.
The entertainment system in the Ibiza CUPRA Concept is completely new. The powerful audio set-up can be complemented by the innovative SEAT Portable System. The 5-inch screen is removable for mobile use and yet integrated into the vehicle electronics. Its many functions include the navigation system, the hands-free phone system with voice control and an on-board computer. At a later point, the SEAT Portable System will be available as an option for the entire Ibiza family.
SEAT is the only company in its sector with the capacity to design, develop, manufacture and market cars in Spain. It offers a range of new cars, including new car deals on hatchback cars and car accessories. A member of the Volkswagen Group, the multinational has its headquarters in Martorell, near Barcelona, and exports approximately 75% of its production to 72 countries.
SEAT is the market leader in Spain and, in 2010, reached a turnover amounting to 4.7 billion euros, with total sales of 339,500 vehicles.
All new SEAT vehicles purchased from an authorised SEAT dealer in the United Kingdom qualify for a three-year car warranty consisting of a two-year unlimited mileage manufacturer's warranty and a third year warranty with a 60,000 miles limitation.
Head of Press and Public Relations
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