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LaDress - Loulou

LONDON, UK – 15 MAY, 2012 - Whether it’s the school run with the kids, business lunch with the board or cocktails with the girls, women spend years searching for that perfect dress. Today the premium online fashion brand LaDress makes its UK debut with one thing in mind: helping women find the perfect dress for every occasion.

Timeless pencil skirts, playful shifts, sophisticated tunics and sassy tube dresses, customers will find a stunning selection of dresses in luxurious fabrics that fit perfectly into their life. With an elegant array of colours, patterns, prints and shapes, every woman can find their perfect LaDress, for work or weekend, whether size 6 or 16. Using only premium varieties of silk, wool, jersey and cottons, designs are continually updated incorporating new materials and customer feedback.

If you prefer something more bespoke, Unique LaDress is a collection of limited edition pieces. Released every month, each dress is a completely unique design that reinterprets a classic or introduces a new style. Once sold, it will never appear in the collection again.

Simone Van Trojen founded LaDress in 2006. A mother of two and former corporate executive, she has dedicated her career to discovering the perfect dress. She understands the fashion needs of the modern, professional woman and is fast becoming a go-to fashion commentator. Before each piece makes it into the LaDress collection Simone wears it herself, making sure it is perfect in every way, taking on board customer feedback on the look, feel and wearability of each piece.

It goes without saying that LaDress makes shopping online easy with every detail thought through.

From helping customers find the right fit, sending fabric samples before placing an order, delivering a beautiful parcel to your doorstep and offering free returns and exchanges if required.

Available in sizes UK 6-18, are you ready to find your LaDress?

The LaDress collection is available exclusively online at LaDress

Prices from £125.00GBP.

For more information, to pull samples, or high-res imagery, contact:
Lisa Jedan -- Two Shoes & Cake -- Ph: 07786 934 803 -- Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of Break Communications in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit