Webgains has appointed MymCart as its new mobile commerce technology partner to open up the mobile sales channel to affiliates and retailers.
The London-based affiliate network is working with MymCart to help its 600 merchants and 70,000 publisher sites construct mobile websites to improve the customer journey and benefit from the burgeoning m-commerce market in the UK.
“Affiliate marketing is about shopping on the internet, meaning allowing people to buy across all channels,” said Robert Glasgow, Managing Director of Webgains. “Providing our clients with an easy-to-configure mobile website will accommodate those shopping via smartphones and tablets. Partnering with MymCart works really well as it’s an established technology that’s fast and affordable.”
Recent research from IBM shows that mobile shopping is increasing at a dramatic rate, with UK mobile transactions up 186.5% in December 2011 compared to December 2010 (up from 4.5% to 12.9% of all online sales).
“Despite these figures, a surprisingly large number of online businesses still haven’t optimised their websites for mobile,” Glasgow continued. “An affordable solution such as MymCart, driven from existing product datafeeds, is just what the market wants at this point in time.”
MymCart allows small companies to build their own branded transactional mobile store within minutes.
“Webgains has a large SME client base,” said Mark Kuhillow, Managing Director of MymCart. “Our technology is aimed at the same kinds of businesses. We both recognise the value that smaller businesses bring to retail.”
Webgains was founded in 2004. Owned by global digital marketing services company ad pepper media, the affiliate network intends to roll out MymCart’s technology internationally over the coming months.
MymCart (www.mymcart.com) gives any small company wishing to create a mobile-optimised website or allow their customers to pay for goods or services via a mobile phone the ability to build their own affordable, branded mobile site or transactional store within minutes. It removes costly entry barriers to mobile website optimisation and mobile commerce for any kind of business in the UK. Users log in to the MymCart website to create their mobile web app which is compatible with all types of smartphones. MymCart sells its technology via a reseller network.
The company is backed by high-profile digital and retail investors including Chairman Philip Hunt, former CEO of the UK’s largest digital agency Wheel which sold to LBi, and Peter Robinson who headed Marksandspencer.com from launch in 1999 to 2007 and was Multi-channel Director at Selfridges where he launched Selfridges.com. Ross Sleight, co-founder of Virgin Games and Richard Gregory, chief operating officer of search marketing agency Latitude sit on the advisory board. Carl Uminski, currently COO of the UK’s largest independent mobile agency Somo and former CTO at Overture which sold to Yahoo! Inc for $1.6bn in 2003, is also a shareholder in MymCart.
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