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LONDON, UK, 16 May 2012 – Aprimo®, a global leader in cloud-based integrated marketing software, today announced that its Chief Marketing Officer, Lisa Arthur, has received two prestigious marketing honours. The Sales Lead Management Association (SLMA) named Arthur one of 20 “Women to Watch” in sales lead management for 2012, and she was also named a finalist for the American Business Awards’ “Marketing Executive of the Year.”

“I’m proud of the work Aprimo has done to change the game in marketing, and this recognition from SLMA and the American Business Awards is strong validation for our entire organisation,” said Arthur. “Our focus on working with customers to revolutionise their marketing and sales relationship through integrated marketing management enables them to improve performance where it counts: in increased sales.”

A “Woman to Watch” in Sales Lead Management

This is the second year in a row that SLMA has recognised Arthur as one of the industry’s top female leaders who “guide, inspire, teach and lead.” Among the reasons cited in her nomination were her wealth of experience and industry influence, including a weekly CMO column on Each week, she addresses topics ranging from the importance of the CMO-CFO-CIO relationship to Intelligent 1:1 Marketing. This latter concept, developed by Arthur herself, is about helping customers optimise the multiple channels in use for digital marketing today, as well as leveraging all the data management, business applications and analytics required to achieve integrated marketing success. Arthur also puts her lead management ideas and energy into practice at Aprimo, which has experienced steady year-over-year increases in marketing-qualified leads delivered to Sales during her tenure. For more information, see SLMA’s webpage:

Marketing Executive of the Year Finalist

Hailed as “the business world’s own Oscars” by the New York Post when they started in 2002, the American Business Awards are the first national, all-encompassing business awards program honouring great performances in the workplace. Nicknamed the SteviesTM for the Greek word “crowned,” Aprimo’s Arthur has been named one of eight finalists for the American Business Awards’ “Marketing Executive of the Year.” Winners will be announced on 18th June. For a complete list of finalists and more information on the Stevie Awards, see the American Business Awards webpage:


About Aprimo:

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Julie Dixon
PR Consultant, Cyance
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Aprimo in the following categories: Women's Interest & Beauty, Business & Finance, Media & Marketing, for more information visit