As their 75th anniversary approaches next year, Rudell the Jewellers clearly have built a wealth of experience in the jewellery trade becoming one of the most successful independent jewellers in the country. Through their history they have witnessed many changing consumer patterns, be it the soaring popularity of white gold, or the changing shapes and sizes of designer wristwatches. However none have impacted the face of retailing quite as much as the advent of e-commerce.
Whilst there is still no better substitute for holding a beautiful piece in your hand and feeling the elation of physically finding that perfect item, the changing face of retail commerce means that forward thinking jewellers like Rudells, are looking to embrace the online marketplace as a new retail platform.
Business Development Manager Jennifer Muddyman notes that “clients are now utilising the online catalogues of their favourite brands to instantly discover new pieces in their collections and sharing these images with their friends through social media sites. At Rudells we are aware that this is a great way to stay in touch with our clients and show to them the very best of the new stock pieces that we receive on a regular basis in an informal yet informative way.”
Rudells have been actively using social sites such as Facebook, Twitter and Pinterest to engage with their clients and attract newcomers who are interested in the products and brands that they stock. Many of the world’s top jewellery and watch houses regularly post content about their new products or events and Rudells is an ideal account to like/follow to stay abreast of the top news stories and designs from the industry.
As well as social media platforms Rudell the Jewellers have a comprehensive e-commerce website that can be found at www.rudells.com. Here you will find a full overview of all the brands that they carry as well as the opportunity to reserve or purchase items.
Rudell the jewellers showrooms are based in Wolverhampton and Harborne, Birmingham; they are renowned for the finest quality jewellery and customer service in the Midlands since 1938.
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Please note board directors for reference: Jon Weston, Managing Director, and John Harlow Sales Director.
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