• 'The Future of International Multichannel Retailing’
• Javelin Group presenting as part of Intershop’s thought leadership programme
London, UK, 21 May 2012 – Intershop will be holding a thought leadership session at Forrester’s eBusiness and channel strategy summit EMEA on Wednesday 23 May at the Millennium Gloucester Hotel & Conference Centre, London Kensington. Titled ‘Servicing Customers Across Multiple Touchpoints’, the Forrester summit will discuss how eBusiness teams can stay ahead of rapidly changing customer expectations by using the full potential of online and mobile technologies to develop a new generation of digital sales and service that is simple, ubiquitous, personal, empowering, and reassuring. Intershop is a Gold Sponsor of the event.
Intershop’s session, ‘The Future of International Multichannel Retailing’, is scheduled for 3.55-4.15 pm. It will be delivered by Fraser Davidson, Director of Technology Services of Intershop’s partner, Javelin Group. Each year, internationalisation moves up the priority list for retailers; with an ever-expanding array of multichannel technologies and outsourcing options at their disposal, the barrier to entering new markets is lower than ever before. In his presentation, Fraser Davidson will share some of Javelin Group's experiences in enabling major retailers and brands to expand into new markets and leverage multichannel capabilities while maintaining core values in customer service and brand integrity.
The presentation is part of Intershop's thought leadership programme, in which major partners and customers of Intershop share their insights and experiences in multichannel retail.
For more information, please visit http://www.forrester.com/Forresters+eBusiness+Channel+Strate....
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is a leading provider of comprehensive state-of-the-art e-commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services including comprehensive online marketing consulting and a transaction platform for order-, supplier-, product- and channel management from its daughter companies SoQuero and TheBakery. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing, including fulfillment. Around the globe more than 500 enterprise customers, including HP, BMW, Deutsche Telekom, and Mexx run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, and Australia.
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