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VaxUK’s best-selling floorcare brand

Vax, the UK’s best-selling floorcare brand, has been shortlisted for two ‘Birmingham Made Me’ design and innovation awards.

The Vax Air – the lightest full size multi-cyclonic upright vacuum cleaner in the world – is a finalist for the ‘Best Radical Design/Innovation 2012’ award, while the eco-friendly Vax ev cardboard vacuum cleaner is in the running for ‘Best Design Collaboration with Education 2012’. The winners will be decided by a public vote.

Paul Bagwell, Director of New Product Development at Vax, said: “As a Midlands-based company we’re proud to be taking part in this celebration of British design and innovation, and we’re delighted that the talents of our Birmingham product design team been have recognised in the awards with two nominations.”

The awards form the finale of the 'Birmingham Made Me’ Design Expo, a new week-long exhibition intended to raise the profile of the region's design and innovation skills. Based in Birmingham’s Mailbox, the event showcases designs from a range of West Midlands-based businesses, schools and universities and is open to the public from 15th – 22nd June. Both shortlisted products will be on show to the public at Vax’s stand during the Expo.

The Vax Air upright vacuum cleaner was created by Vax’s design team at their R&D labs in the West Midlands. It was the first in a range of upright vacuums designed, component by component, to be as lightweight as possible in a full size chassis. While other manufacturers have produced their own lightweight models, three years after the first version launched, the Air is still the lightest full-size multi-cyclonic upright vacuum cleaner in the world and a consistent best-seller.

The Vax ev cardboard vacuum cleaner was designed by Loughborough University student Jake Tyler for his final year degree project. He was supported by the design team at Vax’s R&D labs, where he worked for a year under the company’s student placement scheme. Jake’s ‘eco vac’ has been constructed for optimum sustainability, using recycled and recyclable materials that reduce the burden on landfill. He is now employed full-time by Vax and is working on a number of exciting new projects.

To vote for Vax to win an award, visit http://www.ideabirmingham.co.uk/voting.aspx between 15th May and 20th June 2012. For more information about Vax visit www.vax.co.uk or call the UK-based Vax Customer Careline on 0844 412 8455, open 7 days a week.

Ends

Notes to editors:

1.Vax holds the largest share of the UK floorcare market by volume. (Source: GfK RT UK, Floorcare (Vacuum Cleaners + Steam Cleaners) Total Market, Volume % Share, Jan-Dec 2011)]

About Vax: Established in 1977, Vax is the UK’s number one floorcare brand. Vax’s headquarters are located in Birmingham, England, and its floorcare products are distributed worldwide. Vax has a growing international footprint, extending across Europe, North America, the Middle East and Australia. Its product portfolio offers a comprehensive range of carpet washers, vacuum cleaners, steam cleaners, hard floor cleaners and solutions. Vax UK is a wholly owned subsidiary of Hong Kong based TechTronic Industries Co.Ltd. (TTi) TTi is a market and innovation leader in power equipment products, floor care appliances, laser and electronic products. The Group recorded sales of US$3.7 billion in 2011.

For further information please contact Jo Sawyer, Vax PR Manager, on
Tel: +44 (0) 121 347 6031 or Email: jsawyer@vax.co.uk

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