Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

British booze cruise predicted to make resurgence in 2012.

The worsening crisis in the Eurozone will reignite interest in the cross Channel booze cruises as consumers take advantage of the weakening Euro and load up on bargains, according to new research from trade magazine Off Licence News (OLN).

The combination of economic factors coupled with the UK’s Summer of events - Queen’s jubilee, European football championships and the 2012 games – will motivate consumers to travel to find the best value. Rosie Davenport, Editor at Off Licence News said, "The real savings come if you're buying in for a big gathering, so people planning Jubilee parties or summer weddings, will be particularly tempted."

In 2010, large UK-based retailers including Sainsbury’s and Tesco closed their Calais warehouse stores as exchange rates made booze cruises less attractive and prices fell in UK supermarkets. But as the Euro continues to weaken against the pound, the trend could see a resurgence.

The two remaining large operators in the northern French town, Majestic and the Calais Wine Superstore, have both benefited from the closure of rivals and retailers think the current conditions could make the trend fashionable again.

The Calais Wine Superstore advertises shoppers can save between £2-3 on a bottle and offers three bottles for £6. In some Calais stores it’s also possible to pick up claret for £2 instead of £5 in the UK.

Rosie Davenport continues, “Going to France on a booze cruise and filling your boot with bargains was a popular day trip in the eighties and nineties. But with more and more cut price supermarket deals in the UK and the euro getting stronger, by 2010 the savings didn’t justify the journey. As the euro begins to nosedive against the pound, and cash-strapped consumers look for ways to save money, jumping on the ferry or Eurostar is starting to look more attractive again. Hopping across the Channel will become even more appealing in the coming months when the average price for a bottle of wine in the UK is expected to soar to over £5 for the first time – a 45p increase on last year because of tax and inflation hikes.”

For further information and to speak with Rosie Davenport please contact Rosanna Head at Green Row on 020 8960 8950/ 07714 308 614.

For more information about Off Licence News please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Green Row Communications in the following categories: Leisure & Hobbies, Food & Drink, Travel, for more information visit