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Ashbourne Insurance has beaten off stiff competition to win a prestigious “Entrepreneur of the Year 2012” award

Sarah Smits of independent high street broker Ashbourne Insurance has beaten off stiff competition to win a prestigious “Entrepreneur of the Year 2012” award.

Sarah, who is the Finance Director of Hertfordshire-based Ashbourne Insurance, won the coveted title at the Inspiring Hertfordshire Awards 2012 on Thursday May 17th/12. Organised by the Hertfordshire Chamber of Commerce and Industry the awards are designed to “celebrate success and achievement and boost business confidence in Hertfordshire”.

Sarah Smits was presented her award by Julie Newlan, Pro Vice Chancellor of the University of Hertfordshire in front of more than 300 guests at a gala dinner held at the Porsche Centre in Hatfield. Speaking after the event she said: “I am so delighted to have won this award. It means so much to me and I couldn’t have done it without the great team I work with at Ashbourne.”

Explaining their decision the judges commented: “Sarah Smits won this award because in an outstanding field she has risen to the top. Having in 2008 taken over an already successful business, Sarah determined to set about securing its future in an increasingly challenging environment. She has achieved this by increasing profits and turnover whilst at the same time retaining the human touch. She has not only added to the success of Ashbourne Insurance but has also found time to support a number of charities.”

Ashbourne Insurance, which has served the residents and businesses of Hertfordshire and Essex for over 30 years, also reached the final at the same event in three further categories; Business of the Year, Excellence in Customer Service and Excellence in People Development. for more details visit HertsAwards.

The company is now eagerly awaiting the results of the Federation of Small Businesses (FSB) Hertfordshire Awards 2012 in which it has been shortlisted for three awards; Business Person of the Year – Sarah Smits, Service Excellence and Training and Development. Winners will be announced on June 21st and more information is available at FSBHertsAwards.

The family-run firm has also been nominated for five Red Ribbon Family Awards – a national award scheme designed to champion family run firms ( Ashbourne has been shortlisted in five categories; Small Family Business of the Year, Innovation, Customer First and a nomination each for Managing Director Peter Smits and Finance Director Sarah Smits in the Best Family Business Ambassador category. Winners will be announced on Nov 23rd in London.

The 31-year-old family-run business, which also has offices in Cheshunt and Hoddesdon, provides both personal and commercial insurance. The commercial side has expanded over recent years with more and more local businesses – from sole traders to multi-million pound organisations - turning to Ashbourne for a variety of services including Professional Indemnity Insurance, Business Liability Insurance, shop insurance, office insurance, property owners insurance, motor fleet insurance and motor trade insurance.

Ashbourne offers a wide range of business and personal insurance along with a claims advisory service. It is authorised and regulated by the Financial Services Authority.

For more information visit


Notes to editors:

1) Photos from the event are available upon request.
2) For further information please contact Mary Sykes on 07775 562662 or email:

Ashbourne Insurance Services Ltd.
Offices located at: 50 Amwell Street, Hoddesdon, Herts EN11 8UA Tel: 01992 471 001 &
3 High Street, Cheshunt, Hertfordshire EN8 0BX Tel: 01992 622365

This press release was distributed by ResponseSource Press Release Wire on behalf of Best of Both Worlds in the following categories: Women's Interest & Beauty, Personal Finance, Business & Finance, for more information visit