The UK and Europe is abundant with fantastic agencies developing some incredibly advanced campaigns and marketing techniques
Rocketer & Nayoki Speaking, Sessions & Sponsors Announced
London, UK – 30th May 2012 - Performance media platform Acquisio will be showcasing UK and European digital agency innovation at the upcoming Acquisio User Summit in Montreal, Canada on 27-29th June 2012. Looking at both the overall market and key companies driving growth and technical excellence, the conference will fast-track attendees through today’s performance capabilities and prepare them for the opportunities that lie ahead.
Laurent Boninfante, EMEA Managing Director of Acquisio, will be moderating the session on 'Automating Campaign Management with Rules and Algorithms', explaining the context and value of agencies ensuring that every campaign is supported by solid, automated processes. Panellists for this session include Stefan Klein, Head of Search at Nayoki Interactive Advertising, the German online marketing agency which is an Avarto-Bertelsmann company.
Rocketer, the world's leading Facebook optimisation group, is sponsoring the User Summit. A long time Acquisio partner, Rocketer will be providing an insight into how its technology platform Hercules is causing agencies and direct clients to look beyond the last click. “Advertising waste as we know it is an endangered species, the ability of Facebook to connect with consumers one to one will change the marketing landscape forever;” commented Nic Gorey, CEO and Founder of Rocketer.
Dan Thut, Operations Director of Rocketer, is presenting a tactical session on ‘Managing Facebook Ads with Acquisio’, showing attendees how to create and manage campaigns that deliver results, as well as how to tie these efforts into other marketing campaigns. Laurent Boninfante and Nic Gorey will then be closing the conference with a session on ‘Selling Facebook to Your Clients’, a focused presentation that will guide attendees through helping their clients make an informed decision about investing in Facebook advertising.
As demand for performance marketing continues to grow in Europe, agencies in the region are increasingly turning to the Acquisio platform to optimise their activity and increase their agency services. “The UK and Europe is abundant with fantastic agencies developing some incredibly advanced campaigns and marketing techniques, and we’re proud to be able to showcase local efforts to a global audience at the Acquisio User Summit;” commented Laurent Boninfante, EMEA Managing Director of Acquisio. “By increasing efficiencies through automation and adding in vital new services such as Facebook advertising, our clients are increasing their strategic focus and growing their business offering.”
The keynote speaker for the Summit is Mitch Joel, President of Twist Image and the author of the Six Pixels of Separation blog and book. Mitch was most recently named one of iMedia’s 25 global Internet Marketing Leaders & Innovators and is a sought-after speaker on a variety of digital marketing topics. His session, “CTRL ALT DEL”, will focus how to reboot your business by looking at five movements that have changed business forever, and is scheduled to kick off the conference at 9AM on Thursday, June 28.
According to Joel, “We have the technology. We have the data. We have the new media channels and platforms. We have the opportunity to publish whatever we want – in text, images, audio and video – instantly (and for free) to the world. What we do with this moment will be telling. It will also set the pace for everything that flows out of our marketing departments for the next five years. The opportunity is now.”
The Acquisio User Summit’s agenda features a dual-track programme geared toward both executives looking to increase their business efficiency and profitability with Acquisio, as well as those who use the platform daily to manage, track, and optimise online advertising campaigns for their clients.
Companies sponsoring the summit include Yahoo!, Rocketer, Mediative, gShift Labs and SMX. Full details of the event and speakers can be found at: http://mkt.acquisio.com/acquisio-user-summit-2012.html.
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimise, retarget and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, allowing them to handle all tasks associated with performance advertising, from ad purchase through conversion tracking and beyond, within a single integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs a single tracking functionality across channels, allowing agency marketers unparalleled conversion and revenue attribution modelling and reporting capabilities.
With more than 4,000 users and 9,500 brands under its management, Acquisio is the multi-channel marketing solution preferred by the world’s leading advertising, marketing and SEM agencies. Acquisio clients include thought leaders aimClear, Clix Marketing, Find Me Faster, Page Zero Media and Rocketer, as well as some of the world’s most recognised performance media companies such as Bertelsmann, Cossette, DAC Group, NetBooster, iProspect, Isobar, Media Experts, PhD and Yellow Pages Group.
The company is based in Montreal, Quebec with offices in Seattle and London. For more information, visit http://www.acquisio.com.
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