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The TBM Council is being driven by some of the world’s most innovative CIOs who are eager to share best practices

12 Transformative CIOs Join Board of Directors with Mission
To Create and Promote Technology Business Management Best Practices

London – June 11th, 2012 - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced the TBM Council has been launched as a separate Delaware-based, nonprofit organization. The mission of this new entity is to identify and promote best practices for running technology organizations like a business. Initially founded by Apptio as a CIO user community, the TBM Council has since grown to include more than 225 members -- including CXOs from some of the world’s most advanced IT organizations -- who are collectively leveraging TBM to become a more strategic partner to the business.

“To become a true partner to the business, CIOs must move beyond the vocabulary of technologies, SLAs and projects, to conversations around the trade-offs needed to balance cost, quality and value,” said Rebecca Jacoby, CIO of Cisco and Co-Chair of the TBM Council. “The TBM Council has proven to be a highly effective and collaborative forum for sharing best practices with other CIOs and IT leaders who are in the midst of an IT services transformation.”

The Council’s charter is to produce an openly available TBM framework that advances the professional discipline of technology leaders and matures supply and demand processes between IT and the business. The Council will synthesize the knowledge of CIO innovators and publish benchmark data back to Council members, define standards and roadmaps for IT organizations as they implement TBM, and facilitate peer-to-peer knowledge sharing. The Council shares knowledge via a secure, members-only portal as well as a bi-annual CIO Summit event. Twelve technology leaders from across the Fortune 1000 have been named to the Council’s Board of Directors, including:

• Rebecca Jacoby, Cisco Systems*
• Tom Murphy, AmerisourceBergen (former CIO)
• Larry Godec, First American*
• Robert Webb, Hilton Worldwide (former CIO)
• Mike Benson, DIRECTV
• Erez Yarkoni, T-Mobile
• Tim Campos, Facebook
• Jim Scholefield, The Coca-Cola Company
• Carol Zierhoffer, Xerox
• Ralph Loura, The Clorox Company
• Greg Morrison, Cox Enterprises
• Sunny Gupta, Apptio

The Council hosted the 11th CIO Summit event on June 7th, featuring case study presentations from TBM Council members, including DIRECTV, Nomura, and Park Nicollet Health Services, who explored a variety of TBM themes, including cost transparency, private cloud adoption, and outsourcing strategies. A complete agenda for the event can be found at the TBM Council website.

As the technical advisor and principal sponsor of the TBM Council, Apptio has seeded initial content, provided funding for the Council’s incorporation as a nonprofit organization, and will remain involved in its governance and operations to help ensure its success. Sunny Gupta, CEO of Apptio, has been appointed the Founding Director of the TBM Council and will provide operational and strategic guidance. In this capacity, Sunny will collaborate closely with the rest of the TBM Council Board of Directors to create a sustainable operating infrastructure to support the Council’s growth and research efforts.

“As TBM becomes the strategic control point for CIOs and IT leaders to run the business of technology, TBM Council members have voiced the need for an organization that can establish a common set of best practices and methodologies for optimizing their run-the-business spend and get more from their change-the-business investments,” said Sunny Gupta. “The TBM Council is being driven by some of the world’s most innovative CIOs who are eager to share best practices and showcase the value that their TBM initiatives have brought to their organizations.”

About Apptio
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive "Bill of IT," and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, Cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

About the Technology Business Management Council
Governed by innovative CXOs from a diverse group of Fortune 500 companies, the Technology Business Management (TBM) Council is a nonprofit business entity focused on the development of a definitive framework for running technology organizations like a business. Our mission is to serve equally our members and our profession by synthesizing TBM best practices into a professional and recognized discipline for technology leaders. By participating in the Council, members learn from their peers how to maximize the business impact of every dollar invested in technology and to become more strategic to the business. The Council is open to any qualified business technology executive. To learn more about the TBM Council, visit:

Emma Naylor - Account Manager
Positive Marketing
+44 208 237 1107

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