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FeONIC Technology, the British pioneer of invisible audio technology, has today announced its new channel-focused distribution strategy, which forms the basis of FeONIC’s global growth plans. The FeONIC Partner Programme includes significant benefits for firms that demonstrate commitment and ultimately succeed in selling FeONIC’s pioneering range of audio products, including its widely-acclaimed Whispering Window range.

The FeONIC Partner Programme offers a range of benefits to preferred partners including attractive margins, joint sales and marketing programmes and in-depth product training to ensure their end-user customers benefit from a high level of knowledge and technical know-how of the FeONIC range. FeONIC aims to select and offer accreditation to preferred resellers based on their specialist vertical industry expertise and geographic coverage.

Brian Smith, Managing Director of FeONIC Technology said, “We are pleased to officially launch our global FeONIC Partner Programme. While we have traditionally sold our consumer and commercial products via a combination of direct sales and a select number of resellers, the FeONIC Partner Programme will now become our primary route to market for these product ranges. Our channel partners will therefore be critical to our growth strategy and so we will carefully select partners who have in-depth knowledge of the audio visual market or a proven track record within specific industry sectors.”

FeONIC’s range of products include the FeONIC F1 Series audio drives for use in professional home cinema arrangements through to commercial usage; the Whispering Window range which is a globally-proven audio technology used by retailers to add an audio showcase to window displays, point of sale or retail touch screens; and the SoundBug2 which is a set of mini portable wireless stereo speakers that have been designed for personal use.

Concludes Brian Smith, “For partners that clearly demonstrate ongoing commitment to integrating FeONIC products into their sales proposition, we will be in a position to offer excellent margins, sales and marketing support, lead generation opportunities, plus ongoing training and support.”

FeONIC is initially concentrating on the UK, USA, Canada, South Africa and Australia territories, in addition to identifying partners that specialise in the audio visual, retail, hospitality, education, healthcare, architectural, and digital marketing sectors.

For further details regarding the FeONIC Partner Programme, telephone +44 (0)1482 806688 or email More information on FeONIC Technology is available via


About FeONIC Technology:

FeONIC Technology was originally created at Hull University and was spun into the commercial world in 2000. Its range of ‘invisible audio’ products have been designed to deliver a high quality audio output by attaching it to a resonant material, such as glass, wood, plasterboard or metal. This results in a high quality sound, which lend itself to a wide range of uses including supporting sales and marketing promotions and customer information announcements.

FeONIC continues to pioneer ‘invisible audio’ products, which lend themselves to a wide range of uses in both the commercial and consumer worlds. The products include the SoundBug2 for consumers, Presenter Pro for portable business use, the powerful F1 series, and the Whispering Windows range for retail and commercial environments.

FeONIC Technology Online:

Editor’s Contact:

Peppa Sheridan
Peptalk Communications
01787 313822

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