British consumers will buy more than double their normal amount of snacks, drinks and alcohol during the Olympics, according to an independent survey from OnePoll commissioned by destination media group Redbus (http://www.redbusmedia.com).
The findings from a survey of 2,000 people this month revealed that over 88 per cent of shoppers intend to make extra visits to supermarkets to stock up on products such as meals, nibbles and drinks as they enjoy London 2012 at home with family and friends.
Amongst the most popular products that shoppers will buy more of during the London games are:
• Crisps (80%) – Walkers and Pringles are the top choice (38% each)
• Pizza (75 %)
• Beer/cider (75 %) – Budweiser and Stella Artois taking the top spots (12% each)
• BBQ products (67 %)
• Wines/spirits (66 %)
• Carbonates (65 %)
• Sausage rolls (62 %)
• Fruit Juice (62 %)
• Condiments (59 %)
• Pies & Quiches (54 %)
• Premixed Alcoholic Drinks (50 %)
Stefan Borson, Chief Executive of Redbus Media Group, said: “We’re expecting to see last year’s ‘Royal Wedding’ and this year’s ‘Jubilee effect’ replicated over a much longer period throughout July and August with the nation stocking up on food, drinks and snack brands to enjoy while they support Team GB. As the majority will be watching the spectacle in the comfort of their homes rather than in the Olympic Park, this is a key time for brands to ensure they have a prominent presence in the supermarkets.
“The research shows that shoppers are planning to significantly increase visits to supermarkets during the Olympics presenting great opportunities for brands to increase sales volume and value. Redbus’ national trolley and basket media networks in Sainsbury’s, ASDA and Tesco deliver an outstanding opportunity to influence shoppers at the points of choice and purchase.”
The research also found that one in four shoppers take notice of advertising on shopping trolleys and a third notice supermarket car park posters. It also found that the vast majority of consumers (85 per cent) would not be influenced to buy a brand because it was an Olympic sponsor, providing a huge opportunity for non-sponsors and official partners alike.
Redbus operates trolley and basket media at Tesco, Asda and Sainsbury’s, as well as other retailers. It has a long track record of delivering successful and fully compliant trolley and basket media campaigns for national brands, such as P&G, Nestle, Kraft, Mars, Walkers, InBev, Carling, Diageo, McCain, Heinz and Unilever.
For more information, please contact Dominic Shales on: 020 7908 6488 or email@example.com.
Notes to Editors
About Redbus Media Group
Redbus Media Group is a specialist "destination" out-of-home media owner. It targets people when they arrive at their destination rather than when they are on the move, resulting in highly effective campaigns with extremely low wastage.
The company was founded in 2004 and quickly developed a network of poster sites across the UK’s leading university student unions. The company has grown significantly since then, both organically and through acquisition.
In 2005, Redbus Group acquired the assets of The Media Vehicle Limited and developed the leading in-store advertising network in the UK, with trolley and basket media networks in leading UK retail chains, such as Sainsbury’s and Tesco, Boots, B&Q and Homebase. The business was subsequently merged with Redbus Media Group.
In 2009, Redbus Group acquired the assets of Streetbroadcast Limited. Streetbroadcast was integrated into Redbus Media Group and has since developed into the preeminent network of six-sheet poster sites across the UK’s leading retail parks.
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