20 June 2012 – London, UK – Kantar Media, the leading provider of media market research and competitive intelligence, has appointed Richard Asquith as Global CEO of Kantar Media Audiences.
He will transfer from his current role as CEO of Kantar Media’s TGI & Custom division in August and succeeds Richard Marks who will be leaving the company to set up his own consultancy business.
Asquith has been involved in media and marketing research for over 25 years. In his current role he has had responsibility for developing Kantar Media’s international network of TGI studies, now present in 68 countries. Prior to this he was Managing Director of BMRB for five years, the company named UK agency of the year during his tenure. He is a member of the Executive Editorial Board of the International Journal of Market Research and the programme committee for the biennial Print and Digital Research Forum (formerly the Worldwide Readership Research Symposium).
Jean-Michel Portier, CEO of Kantar Media, commented on the appointment. “Richard Asquith is a well-known figure within the Kantar Media family and has a great track record leading several of Kantar Media’s most successful services. He has the perfect blend of skills and personality for the role and I am confident that he will build on the excellent momentum that has been established in our Audiences business.
I would also like to acknowledge the enormous contribution made by Richard Marks in the last eight years in Audiences. We wish him every success in his new venture and looking forward to cooperating with him on a variety of projects in the future.”
About Kantar Media
Kantar Media provides strategic advice and competitive intelligence to the world’s leading brands, publishers, agencies and industry bodies, helping them navigate and succeed in a rapidly evolving media industry. This includes analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and, evaluating consumers’ reactions in earned media. Kantar Media provides clients with a broad range of insights from audience research, competitive intelligence, vital consumer behaviour and digital insights, to marketing effectiveness and online influence. Its experts currently work with 22,000 companies tracking 3 million brands in 50 countries.
Global Marketing Communications Director, Kantar Media
+33 (0) 684 169 118
Global Marketing Communications Director, Kantar Media Audiences
+44 (0) 7815 767 753
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