Zmags, the developer of revolutionary digital catalogue software that enables consumers to watch video, buy off the page and share their shopping experiences over social media, independent of the device and platform, is now available to UK businesses.
Used by 2,000 of the world’s most progressive brands and retailers, British retailers can now create captivating and engaging online shopping experiences for their customers across web, tablet, mobile and social media channels, enabling them to bring a rich brand experience and drive revenue across all digital channels. Deeper engagement, inspired purchases and the ability to monitor performance and make real-time decisions with a sophisticated real-time analytics tool, are a few of the reasons that leading international brands like Audi, InWear, Honda, National Geographic, and BMW have chosen Zmags.
Zmags customers are seeing impressive results, with up to:
• 500% increase in page views
• 55% increase in average order values
• Doubling of conversion rates
Since Zmags opened its London based office, notonthehighstreet.com amongst others, has chosen Zmags to enhance its customer engagement and order value online. With 40% of UK retailers planning to invest in new or upgraded ecommerce add-ons and over 30% of retailers planning to introduce social media tools for business purposes in the next 12-24 months (IDC Retail Insights CIO Survey, April 2012), Zmags sees a significant opportunity for businesses to improve digital engagement and revenue.
“UK high street footfall has declined by *12.6% in April 2012 and 6.4% in the first few months of the year, a clear sign that British retailers need to have an innovative and progressive online strategy to replace traditional shop sales,” says Geoff Wright, Zmags Vice President of Sales and Marketing for Europe, Middle East and Africa. "Touch screens and tablets such as the iPad have changed the way we shop online – shopping is now natural and seductive instead of clunks and clicks. Zmags has replicated this experience across all devices and platforms, making online shopping a touchy-feely experience – just like real life. We call this new kind of shopping “Discovery Commerce” and it’s giving the retailer dramatic return, both in engagement and order value.”
Zmags was founded in Copenhagen, Denmark in 2006 as a digital publishing platform that incorporated video, audio and other types of rich media. In 2011, Zmags introduced commerce transaction capability into its platform with the launch of Zmags CommercePro. With this offering, retailers now have a unique solution to provide consumers with an immersive shopping experience via the rich media tablet, mobile and social channels such as Facebook. Zmags has given retailers the ability to maximise their revenue generating potential at every touch point and with a
solution that seamlessly integrates into existing e-commerce sites.
“Leading brands and retailers have been actively searching for a way to attract and retain the attention of potential consumers who are spending more and more of their time on iPads, iPhones, and on Facebook," said Geoff Wright. “By designing just one Zmags catalogue, retailers create a shop window that looks great on smartphones, tablets and even Facebook, avoiding the need to create different solutions for multiple platforms.”
* A study published by the British Retail Consortium (BRC), May 2012
NOTES TO EDITOR
Zmags is redefining the online content and shopping experience across web, tablet, mobile, and social channels with its revolutionary Saas-based digital catalogue software. Zmags provides marketers and e-commerce teams from many vertical industries with a deeply engaging and fluid online presentation capability that lets them tell highly captivating stories through digital catalogs. With Zmags, leading brands have measurably and dramatically increased customer engagement, conversion rates, order size and brand loyalty without the burden of IT constraints. Zmags is among the fastest growing technology companies in North America, ranking #70 on the Deloitte 2011 Technology Fast 500. In May 2012, Zmags was selected as a Red Herring Top 100 company. Headquartered in Boston, MA. and with European offices in London and Copenhagen. For more information, go to:http://www.zmags.com
Follow Zmags on Twitter at http://twitter.com/zmags and on the Zmags blog at
http://blog.zmags.com/blog/ for regular news and updates.
See examples of Zmags in use:
Name: Sarah Tourville
Tel: 0203 137 2880/07856 942900
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