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Aprimo CMO Lisa Arthur Named Marketing Executive of the Year

LONDON, UK, 26 JUNE 2012 – Lisa Arthur, the CMO of Aprimo®, a Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, received the Stevie Award for Marketing Executive of the Year last week in New York City. The American Business Awards cited Arthur’s industry leadership and Aprimo’s successes in naming her the Gold Winner for Marketing Executive of the Year.

“We’re tremendously proud of what Lisa and her team have done over the last year to make Aprimo the leader in integrated marketing management (IMM),” said Bob Boehnlein, president of Aprimo. “Recognitions like this reflect the dedication of the entire company to help customers revolutionize their marketing organizations and improve sales. And now that Teradata, Teradata Aster and Aprimo have added eCircle to the family, the future looks even brighter.”

Hailed as “the business world’s own Oscars” by the New York Post when they started in 2002, the American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace. Nicknamed the SteviesTM for the Greek word “crowned,” the awards were announced at banquet in New York City on June 18th. Aprimo Sales and Customer Service won a Gold Stevie in 2012 for updates to its revolutionary marketing solutions.

In addition to winning the Marketing Executive of the Year award, Arthur was named one of the Sales Lead Marketing Association’s Women to Watch in sales lead management for both 2011 and 2012. She successfully helped Aprimo navigate through its acquisition by Teradata in 2011 and Teradata’s recent acquisition of eCircle, the European leader in cloud-based digital marketing. Arthur has also championed numerous disruptive marketing ideas, including the importance of the CMO-CIO relationship and Intelligent 1:1 Marketing, a form of IMM that incorporates digital channels, physical prompts and real-time demand chain data to create a revolutionary customer experience.

Arthur promotes her industry-leading ideas through frequent speaking engagements and her blog, The Marketing Revolution, on


About Aprimo:

Aprimo is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organisation, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of customers trust Aprimo to revolutionise their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. A Teradata company, Aprimo is headquartered in Indianapolis, IN, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit

Aprimo Clients:

Aprimo clients include: Aviva, Bank of America, E.ON, Ingram Micro, Merrill Lynch, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts:

Julie Blake
PR Consultant, Cyance
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)20 7535 3700
Twitter: @aprimo_uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Aprimo in the following categories: Women's Interest & Beauty, Business & Finance, Media & Marketing, for more information visit